Head of Backstage Marketing

About the Team

Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control. Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings.

Our customers include global enterprises and Fortune 100 companies transforming their engineering culture. This role leads marketing for Shipping Our Expertise (SOE), Spotify's B2B SaaS business built on our platform capabilities, while also shaping the broader Spotify R&D brand.

What You'll Do

• Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
• Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
• Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
• Define clear positioning and differentiation