Gomotive
Gomotive

Head of Analyst Relations

marketingfull-timeUnited States - Remote
SALARY
Not listed
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
general
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About the role

About the Role:

Motive is looking for a Head of Analyst Relations to lead and scale our analyst relations program at a pivotal stage of company growth. This role is responsible for setting the strategy, building strong relationships with top industry analysts, and making sure analyst engagement strengthens Motive’s position as the AI leader for physical operations. This person will inform analysts about our product strategy and roadmap, platform development, and business expansion and shape how analysts understand our technology, customer impact, and long-term vision.

What You'll Do:

  • Develop and lead strategic analyst relations programs that drive analyst engagement and positive placements in leading industry reports.
  • Build and manage relationships with top analyst firms including Gartner, IDC, 451 Research / S&P Global, Frost & Sullivan, ABI Research, Berg Insight, and others across AI, physical operations, cold chain tracking, fleet management, predictive maintenance, telematics, transportation management, and other categories of research.
  • Lead analyst strategy for major company and product moments, ensuring analysts understand Motive’s vision, platform, roadmap, customer impact, and key differentiators.
  • Develop and update analyst materials for briefings, inquiries and other engagements. Prepare executives for these interactions with clear messaging and customer proof points.
  • Own the strategy, preparation and execution of analyst evaluations and research cycles, ensuring submissions are accurate and developed to ensure positive positioning.
  • Turn analyst feedback insights into clear recommendations for messaging, positioning, product strategy, and growth opportunities. Drive enablement efforts to help Sales teams use analyst insights and materials in customer and prospect conversations.
  • Partner with analysts to develop content that support AEO program goals.
  • Measure the impact of analyst relations efforts, including analyst engagement, report presence, message pull-through, content usage, and business impact.

What We're Looking For:

  • 10+ years of experience in analyst relations, with proven success leading analyst relations strategy for a high-growth B2B technology company.
  • Experience building or scaling analyst relations programs with a strong focus on measurable business impact.
  • Ability to set strategy, influence senior leaders, and connect analyst work to business goals.
  • Experience managing analyst evaluations and research cycles, including Gartner Magic Quadrants, IDC MarketScapes, Forrester Waves, and similar reports.
  • Strong track record of turning analyst insights into clear recommendations for Product, Marketing, Sales, and executive leadership.
  • Experience building trusted cross-functional partnerships across Product, PMM, Campaigns, Field Marketing, Content, PR, Sales Enablement, Sales, and regional teams.
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Head of Analyst Relations at Gomotive — Remote