GTM Systems Lead

The Role

We're hiring a GTM Systems Lead to own the strategy, reliability, and evolution of the technical systems powering Cadence's GTM and patient outreach operations. This is a senior individual contributor role that operates at the intersection of systems architecture, cross-functional strategy, and hands-on technical execution. You will set the direction for GTM Systems, drive high-priority initiatives across Growth, Marketing, Implementation, and Operations, and serve as the internal authority on how Cadence's GTM technology stack scales alongside the business. Reporting to the Head of IT, you'll partner directly with senior leaders to shape the infrastructure decisions that have a meaningful impact on patient engagement and company growth.

What You'll Do

• Own the strategy, architecture and roadmap for GTM Systems across Regal.ai, Iterable, Salesforce, Twilio, and related platforms; including building, debugging, and maintaining GTM workflows, automations, integrations, and data-driven outreach journeys.
• Lead launch readiness strategy for GTM and patient outreach workflows and health system launches, defining QA standards, checklists, sign-offs, phone numbers, SMS/email setup, routing logic, journey configuration, and post-launch validation. You will own the outcomes across launches, not just execution of individual components.
• Own reliability strategy for outbound and inbound patient communication workflows, including call routing, caller ID, callbacks, progressive dialer behavior, phone number setup, and Twilio/Regal handoffs; participate in the on-call rotation for call center operations, routing systems, and patient outreach workflows.
• Set prioritization for the GTM Systems intake queue, making tradeoff decisions across competing stakeholder needs, overdue items, and recurring work; own incident follow-through including root cause analysis, stakeholder communication, remediation, and prevention, and surface patterns to leadership that inform longer-term investment decisions.
• Define & build observability into GTM systems to detect issues across journeys, workflows, integrations, and data pipelines before they impact patients or business operations; own GTM systems documentation, runbooks, and knowledge transfer.