GTM Systems Lead

What You’ll Focus On

• Own CRM platform strategy, architecture, and roadmap. Define the target-state data model and system-of-record boundaries for merchant, customer, and pipeline data. Lead platform evaluations and build the business case for major platform decisions, driving them to an executive recommendation
• Own strategy and direction for the platforms surrounding CRM — marketing automation, sales engagement, customer support, and operations tooling — so the go-to-market and ops stack operate as one connected system with clean data flowing between it.
• Partner with Sales, Marketing, Support, and Operations to translate business requirements into platform design and a prioritized roadmap. Serve as the single owner of CRM prioritization across functions, working with a dedicated Salesforce team that executes and maintains the platform.
• Set standards for CRM data quality, field governance, and access control so reporting and downstream systems can be trusted.
• Run vendor evaluations and build-vs-buy decisions for the CRM and GTM stack; rationalize overlapping tools; own vendor relationships and renewals.

What You Bring

• 6+ years in revenue operations, GTM systems, CRM strategy, or business systems, with clear ownership of platform direction and architecture
• Deep working knowledge of at least one major CRM platform (Salesforce, HubSpot, or equivalent) and comfort evaluating platforms objectively
• Experience owning a CRM roadmap, major implementation, or platform migration end to end
• Strong grasp of how CRM connects to marketing automation, sales engagement, support, and operational systems via integrations
• Ability to build a business case and drive a platform decision with executive stakeholders
• Restaurant tech, POS, payments, SaaS, or marketplace background preferred
• Bilingual English/Chinese preferred

Work Condition

• This role primarily involves extended periods of sitting and working at a computer, requiring focus and attention to detail
• Flexibility and adaptability are key, as the role may involve adjusting to different time zones and work settings

What We Offer

• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance and option for additional employee-paid life insurance