GTM Engineer, Growth Marketing

Accountabilities:

• • Mine CRM, product usage, and intent data to identify new market segments, high-value accounts, and customer expansion opportunities.
  • Build and maintain targeted prospecting and marketing audiences segmented by industry, lifecycle stage, behavioral signals, and account characteristics.
  • Analyze customer adoption and usage patterns to identify cross-sell, upsell, retention, and wallet-share opportunities.
  • Define and operationalize ICP and account scoring within CRM and marketing platforms to prioritize high-signal accounts.
  • Build systems connecting marketing activity to pipeline and revenue, from initial engagement through opportunity creation.
  • Partner with demand generation, customer marketing, and product marketing teams to design and automate multi-channel campaigns across email, paid media, and SDR outreach.
  • Translate intent and behavioral signals into actionable campaign audiences and account-level marketing programs.
  • Develop and maintain closed-loop attribution frameworks connecting advertising, campaign engagement, CRM, and opportunity data.
  • Build and maintain automation workflows that reduce manual list building, campaign setup, and operational effort.
  • Integrate CRM, product usage, intent, advertising, and enrichment data into unified views that enable faster marketing decisions.
  • Create data models linking customer engagement and product usage to potential revenue expansion, providing prioritized accounts to commercial teams.
  • Establish KPIs and dashboards covering audience quality, match rates, engagement, pipeline influence, expansion revenue, and campaign ROI.
  • Run structured experiments across audiences, messaging, and channels, analyzing results and turning insights into actionable improvements.
  • Evaluate and pilot AI and automation tools to accelerate research, segmentation, targeting, and campaign execution while maintaining data quality.
  • Document systems, workflows, and data definitions to ensure the growth infrastructure remains scalable and maintainable.

  Requirements:

  • 4+ years of experience in B2B sales, marketing, or revenue operations, ideally within a fast-paced SaaS or fintech environment.
  • Hands-on experience with HubSpot and Salesforce or comparable CRM/marketing automation platforms, including building lists, workflows, and reports.
  • Strong SQL and Snowflake skills, with the ability to independently query and analyze large datasets.
  • Demonstrated experience connecting marketing activity to pipeline or revenue outcomes through attribution models or closed-loop reporting.
  • Experience using product usage, behavioral, or customer engagement data to inform marketing strategy and prioritization.
  • Strong analytical mindset with the ability to formulate hypotheses, query data, test assumptions, and act on findings.
  • Experience with intent data platforms such as 6sense, Bombora, or ZoomInfo and familiarity with GA4 is highly desirable.
  • Experience with data enrichment platforms such as Clay, Clearbit, or similar tools is a strong advantage.
  • Familiarity with Heap or comparable product analytics platforms is preferred.
  • Experience with Python or JavaScript for lightweight automation, scripting, or API integrations is a plus.
  • Comfort using AI tools such as Claude to accelerate research, segmentation, analysis, and workflow automation.
  • Experience in mortgage technology, fintech, lending SaaS, or a similar environment is strongly preferred.
  • Strong commercial awareness and an ability to evaluate work based on pipeline and revenue impact rather than activity alone.
  • A hands-on, builder-oriented approach with the initiative to find data, create solutions, and solve problems independently.
  • High attention to detail and a commitment to validating work before deployment.
  • Ability to work quickly and pragmatically in a fast-moving environment while balancing speed with accuracy.
  • Strong collaboration and communication skills across marketing, sales, product, customer teams, and leadership.
  • Ability to work effectively with teams operating on U.S. Eastern Time.

  Benefits:

  • Remote-first working environment with flexibility to work from India.
  • Opportunity to work at the intersection of AI, fintech, growth marketing, data, and revenue operations.
  • High ownership and autonomy in a newly established role with significant scope to build systems from the ground up.
  • Collaborative culture centered on empathy, curiosity, humility, and ownership.
  • Opportunities to work with modern CRM, data, automation, analytics, and AI technologies.
  • Professional growth and exposure to cross-functional commercial and product teams.
  • Inclusive workplace that values diverse perspectives and backgrounds.
  • Opportunity to make a measurable impact on pipeline, customer expansion, and revenue growth.