Growth Strategy Lead
About the role
Who are we?
The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.
What does this team do?
This role sits on the team that grows our investing subscription services. We acquire subscribers through paid media at scale, and we win in part by being sharper marketers than others in the category — better at channels, better at creative, better at reading the data, and increasingly, better at putting AI to work.
We believe the future of growth marketing will belong to marketers who can effectively combine human judgment, creativity, and strategic thinking with AI-powered execution and automation. We're looking for a leader who is excited to help build that future.
What would you do in this role?
The Growth Strategy Lead is responsible for the performance, optimization, and evolution of our paid acquisition engine.
At your core, you're an exceptional growth marketer. You understand channels, creative, customer psychology, testing, and growth economics. You know how to identify opportunities, make smart bets, and translate insights into measurable business results.
You'll manage a small team of Growth Operators while owning the strategic direction of our paid acquisition portfolio. You'll determine where we invest, what we test, how we scale, and what comes next.
You'll also play a critical role in shaping how AI transforms marketing at The Motley Fool. Working closely with technical partners, you'll help design AI-enabled workflows, identify opportunities for automation, and establish best practices for how people, AI agents, and systems work together to drive better outcomes.
Over time, this role will evolve into orchestrating a hybrid ecosystem of Growth Operators, AI agents, and automated workflows, ensuring people, technology, and AI are aligned around the highest-impact opportunities.
What You'll Do
Growth Strategy & Channel Leadership
- Own the strategic direction of our paid acquisition portfolio across channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar).
- Manage and develop a team of Growth Operators, providing coaching, direction, and support to maximize individual growth and team performance.
- Determine how acquisition investments are allocated across channels to maximize member growth, lifetime value, and long-term business impact.
- Develop growth strategies grounded in member behavior, subscription economics, and long-term business impact.
- Identify opportunities across channels, offers, messaging, pricing, funnel experiences, and conversion flows.
- Diagnose performance shifts and uncover the underlying drivers behind success or decline.
- Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next.
- Establish testing priorities and ensure resources are focused on the highest-leverage opportunities.
AI-Augmented Growth & Automation
- Partner with engineering, data, and technical teams to shape the future of our acquisition engine.
- Identify opportunities to automate, augment, and improve marketing workflows using AI.
- Spec, evaluate, and improve AI-enabled systems that are built in partnership with engineering. These systems support channel management, creative generation, performance analysis, and campaign