Growth Product Manager - Campaign/User Journey
About the role
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Role Overview
We are seeking a Growth Product Manager passionate about optimizing the entire user journey—from acquisition through long-term retention—to drive meaningful growth in the crypto financial products space. You will lead the design and execution of data-driven, AI-powered growth strategies that enhance user conversion, engagement, and lifetime value, while collaborating closely with cross-functional teams to deliver impactful growth initiatives.
Responsibilities
- Design and implement comprehensive user growth strategies focused on improving conversion efficiency across the full user journey: acquisition, activation, retention, cross-sell, and churn reduction
- Drive fission growth initiatives by leveraging viral loops, referral programs, and network effects to accelerate organic user acquisition and engagement