Growth Marketing Retention Lead

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

• We build and scale our own brands.
• We invest in AI and automation like few others in eCom.
• We test fast, grow fast, and help you do the same.
• Be part of a dynamic, diverse, and talented global team.
• 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

• Own the retention strategy across Email, SMS, Push Notifications and Loyalty.
• Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS.
• Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys.
• Build customer segmentation strategies using behavioral, transactional and engagement data.
• Develop lifecycle communication strategies for different customer segments and markets.
• Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics.
• Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience.
• Partner with Data Science to identify new segmentation opportunities and predictive models.
• Collaborate with Creative teams to continuously improve messaging performance.
• Own retention calendars, communication frequency and channel orchestration.
• Evaluate new retention technologies and automation opportunities to improve scalability.
• Present insights, recommendations and business impact to stakeholders.