Growth Marketing Manager

We Are Route

When shoppers hit "buy," a great customer experience doesn’t end, it’s just getting started. For too long, everything after checkout has been the weakest link in ecommerce: confusing tracking, lost or damaged packages, clunky returns, and missed opportunities to turn first-time buyers into lifelong fans. That's why we built Route.

Our mission is simple: we create shopper confidence that fuels brand growth. Route is the leading post-purchase platform for modern ecommerce, trusted by thousands of brands and protecting more than $20 billion in gross merchandise value to date. From package protection and industry-leading order tracking to returns and exchanges, cash back loyalty, and engaging product recommendations, Route brings every moment after checkout into one powerful platform, empowering shoppers with visibility and peace of mind while giving merchants loyalty that lasts well beyond the first sale.

Since launching in 2018, Route has raised over $250 million from leading investors including Craft Ventures, Hedosophia, and Hanaco Ventures, and has grown into a complete post-purchase ecosystem loved by millions of shoppers and the brands they buy from. Throughout that growth, we've stayed committed to building innovative products that empower our customers and to fostering a people-first, values-driven culture that makes Route a place where great work and great people thrive.

We're looking for talented people across the ecommerce space to join us on the next chapter of this adventure.

The team

The Marketing team shapes brand perception, drives demand, and fuels Route's revenue growth. Our mission is to connect great brands with Route through compelling stories, standout product launches, and innovate marketing that meets merchants where they are. This is a small, high-impact team. You'll be the second marketing hire, reporting directly to our Director of Product Marketing.

The opportunity

Route is looking for a Growth Marketing Manager who can own our external presence and make it impossible for ecommerce merchants to miss us. This role spans the full marketing spectrum, from brand storytelling to performance campaigns and you'll have real influence over which channels Route invests in. You'll support brand and product initiatives through written blog posts, customer stories, and product release notes, drive demand through paid ad campaigns on Google and LinkedIn, build our social presence, optimize our brand presence in places like the Shopify App Store and G2 listings, and explore emerging channels we haven't tapped yet. You'll create the content, build the plans, and execute them. If you want ownership, variety, and the chance to shape a growing brand's marketing engine from nearly the ground floor, this is it.

What you’ll do

• Own Route's external channel strategy end to end. Identify, prioritize, and execute across the channels that will drive the most awareness and qualified interest (owned, paid search, social, content, marketplace listings, and beyond).
• Create high-quality content across formats, such as blog posts, product release notes, newsroom updates, ad copy, landing pages, and listing copy for platforms like the Shopify App Store and G2.
• Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and other channels, optimizing toward MQLs and pipeline contribution.
• Build and grow Route's organic social presence, starting with LinkedIn, with an eye toward testing new platforms.
• Develop and maintain Route's presence on third-party review and marketplace platforms, ensuring our positioning is sharp and our listings drive consideration.
• Collaborate with Product Marketing to turn product launches, customer wins,