Growth Marketing Manager, Paid Social

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

Thrive Market is on a mission to make healthy, affordable food accessible to every American. As we enter our next phase of growth, acquisition marketing is a major focus, with paid social, playing a critical role in driving new member growth.

We’re hiring a Growth Marketing Manager to help support and scale our paid social strategy for new member acquisition. This role will support and lead performance across TikTok, Reddit, Snapchat, and Meta, with responsibility in managing channel strategy, driving experimentation, and translating insights into sustained growth. The Growth Marketing Manager will have meaningful ownership over budget, creative testing, and performance outcomes, and will directly influence Thrive’s member growth trajectory.

This is a strong fit for someone who combines analytical rigor with sound marketing judgment, enjoys operating with autonomy, and is excited to build and evolve acquisition strategy at scale. This role reports to the Senior Manager of Member Growth.

RESPONSIBILITIES

• Own end-to-end setup, execution, and optimization of paid media campaigns across platforms (e.g., Meta, TikTok, Reddit, Snapchat). Build and launch campaigns, ad sets, and ads directly in-platform with proper structure, naming conventions, and tracking.
• Manage daily budgets, bids, pacing, and allocations to hit performance targets (CPA, ROAS, CAC).
• Execute on structured testing plans (creative, audience, landing page, offer, A/B split, CLS, geo-lift, BLS and more).
• Ensure a consistent volume of new creatives is launched weekly to support testing goals.
• Track creative fatigue and proactively refresh underperforming assets
• Own day-to-day trafficking of campaigns, including ad builds and QA
• Perform pre-launch and post-launch QA to ensure correct budgets, bids, and optimization events, accurate links, landing pages, and tracking parameters.
• Manage UTMs, naming conventions, and tracking consistency across all channels
• Maintain and QA product feeds for Meta, Google, and TikTok catalogs. Ensure product data accuracy (pricing, availability, titles, images). Troubleshoot feed errors, disapprovals, and syncing issues.
• Partner with merchandising/product/ Feedonomics and Marpipe teams to align feed with promotions and priorities
• Troubleshoot delivery issues (ads not spending, disapprovals, learning limitations
• Maintain clean account structure and prevent fragmentation
• Continuously improve signal quality (CAPI, event taxonomy, deduplication) to future-proof performance in a privacy-constrained ecosystem.
• Stay ahead of platform changes and proactively adapt structure, bidding, and creative to maximize learning and scale.
• Maintain campaign hygiene, documentation, and organization within ad accounts
• Support pacing, weekly channel reports, change logs, and monthly accruals
• Support a TikTok re-boot, emerging channels to scale (Reddit, AppLoving and more)

QUALIFICATIONS

• Bachelor’s degree in