Growth Marketing Manager
About the role
What We’re Building
Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do! We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, we’ve closed Series D funding, scaled past the 200-person mark, and were named to Forbes’ America’s Best Startups of 2022 and 2023!
Who We Are
We come for the impact, and stay for the culture! We’re a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.
How We Work
We are a fully distributed company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1.
Little more about the team:
We are seeking a data-driven Growth Marketing Manager to increase pipeline generation and conversion for our Enterprise customer segment. You will build scalable and predictable marketing programs that drive inbound opportunities through high-intent marketing.
Reporting to the VP Growth Marketing and working closely with peers in Marketing, Sales, and Product, this role will focus on:
- Execute an integrated GTM strategy tailored for the Enterprise customer segment
- Leverage paid, owned, and earned channels to maximize impact
- Optimize marketing touchpoints and sales handoffs to increase conversion
- Support sales and partner campaigns to drive holistic pipeline generation
- Analyze and continuously improve programs with a focus on revenue
If you thrive in high-growth environments, love solving for scale, and know how to turn data into pipeline, we want to hear from you!
What you’ll do in the role:
Execute and Optimize Campaigns
- Build and manage high-performance multi-channel campaigns optimized for demo requests and quality conversions
- Tailor messaging and campaign strategies for multiple personas, ranging from technical users to team leaders to economic buyers
- Align with Product Marketing and Corporate Comms to support product launches, market conversations, and strategic initiatives
- Develop and execute ABX campaigns focused on high value enterprise prospects
Enable Cross-Functional Pipeline Generation
- Collaborate with Sales and Partnerships to create outbound plays and co-marketing activations focused on leaders and decision makers in the Emerging segment
- Work closely with Marketing and Revenue Operations to improve lead routing, increase conversion at every handoff, and ensure clean tracking
Deliver Insights & Drive Outcomes
- Define and track success metrics, which may include: Quantity and quality of demo requests and MQLs, Conversion of leads to pipeline, Cost per qualified opportunity, Channel and tactic performance
- Surface insights on funnel and campaign performance to double down on growth levers
- Launch and iterate on campaigns