Growth Marketing Manager

About the Job

As our Growth Marketing Manager, you will be responsible for executing Avandra’s marketing strategy across digital channels, content, demand generation, and industry events. The ideal candidate is equally comfortable writing thought leadership, launching marketing campaigns, managing a website, coordinating conferences, and measuring marketing performance. This person will ideally have marketing experience in real-world data, healthcare technology, enterprise imaging, PACS/VNA, or a closely related healthcare market.

This role will work closely with sales, product, engineering, and executive leadership to build programs that generate qualified pipeline across both of Avandra’s businesses: Image Exchange and Real-World Imaging Data.

What You’ll Do

Digital Presence

• Own and continuously improve the Avandra website, including content updates, landing pages, SEO, and conversion optimization.
• Manage Avandra’s social media presence across LinkedIn and other relevant channels.
• Maintain a consistent brand voice across all digital properties.
• Monitor website performance and recommend improvements to increase engagement and lead generation.

Content Marketing

• Create and manage marketing content including blog posts, customer success stories, product announcements, case studies, white papers, sales collateral, email campaigns, and executive presentations.
• Partner with product and sales teams to translate technical concepts into compelling customer messaging.
• Develop messaging tailored to health systems, pharmaceutical companies, AI companies, CROs, and research organizations.

Demand Generation

• Plan and execute integrated marketing campaigns that generate qualified pipeline.
• Support account-based marketing initiatives alongside the sales team.
• Develop nurture campaigns and marketing programs throughout the buyer journey.
• Track campaign performance and optimize based on measurable outcomes.
• Identify new channels and growth opportunities to increase awareness and lead generation.