Growth Marketing Lead
About the role
Growth Marketing Lead | Thatch Careers
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Growth Marketing Lead
at Thatch
Location
Austin, Texas, United States; New York, New York, United States; Remote (US); San Francisco, California, United States
Compensation
$145,000 - $193,000 USD
About the role
Thatch is rewiring how health benefits work. We're looking for a
Growth Marketing Lead
to build and scale new acquisition channels.
You'll own our strategy across paid social, CTV, OOH, radio, and emerging channels. This is a build role. You'll decide where we invest, what we test, and how we measure success while partnering closely with Growth, Product Marketing, Design, and Analytics to turn new channels into repeatable sources of pipeline.
What you will do
Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
Own agency and vendor relationships across media buying and production.
Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment decisions.
Build attribution and incrementality frameworks for channels where last-click measurement isn't sufficient.
Partner closely with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
Scale successful programs while continuously testing new acquisition channels.
What we are looking for
You've built and scaled paid acquisition programs across multiple channels.
Experience owning strategy, budget, execution, and measurement.
Strong understanding of paid social and familiar with CTV, OOH, radio, podcasts, and other emerging channels.
Experience designing experiments and measuring incrementality.
Strong analytical skills with a track record of using data to make investment decisions.
Comfort working in ambiguity and building new programs from scratch.
Excellent cross-functional partner who works effectively with Design, Product Marketing, Analytics, and Leadership.
Experience that stands out
Built new acquisition channels from the ground up.
Scaled paid social for a high-growth B2B SaaS company.
Experience across emerging channels like CTV, podcasts, OOH, or audio.
A track record of turning experiments into repeatable growth.
Partnering closely with Creative, Product Marketing, and Analytics.
Using AI to move faster, test more ideas, and improve campaign performance.
How we work
We give people ownership and expect good judgment.
We move quickly without compromising quality.
We work across functions to solve hard problems.
We learn from customers and continuously improve.
What to expect
We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
An initial conversation with a recruiter.
A conversation with the hiring manager.
A practical exercise related to the work you'll be doing.
Conversations with future teammates and cross-functional partners.
A final conversation with our Leadership team.
Apply for this position
Legal First Name
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Last Name
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Phone
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Resume/CV
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Cover Letter
LinkedIn Profile
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Website
Describe one acquisition channel or growth program you've built from the ground up. What did you own, and what was the outcome? (3–5 sentences)
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What's the largest paid acquisition budget you've personally owned, and how did you decide where to invest it? (3–5 sentences)
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Remote work location (City, State)
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Will you require visa sponsorship for employment authorization in the US, either now or in the future?
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