Growth Marketing Lead

Accountabilities

• • Own the self-serve growth funnel end to end, including acquisition, signup, activation, and free-to-paid conversion.
  • Build and scale in-product viral loops and word-of-mouth mechanisms in close partnership with design and engineering.
  • Lead the development and optimization of an AI-powered onboarding experience designed to accelerate customer activation.
  • Own lifecycle email programs from initial signup through engagement, retention, and upgrade.
  • Drive organic acquisition through SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), adapting discovery strategies to changing AI-assisted search behavior.
  • Improve information architecture and on-site conversion through collaboration with design and content teams.
  • Identify opportunities to build upmarket demand and increase product visibility among larger potential buyers.
  • Develop and execute frequent growth experiments, prioritizing measurable improvements over large, one-off campaigns.
  • Partner cross-functionally to ship growth initiatives directly within the product experience rather than relying solely on external marketing campaigns.
  • Monitor and own key performance metrics, including signups, activation rate, and self-serve free-to-paid conversion.
  • Use customer insights, analytics, and experimentation results to continuously refine the growth strategy and prioritize future initiatives.

  Requirements

  • 5+ years of experience in growth or lifecycle marketing, ideally within a product-led SaaS organization.
  • Demonstrated experience leading in-product viral growth initiatives and self-serve conversion programs, with measurable results to show.
  • Strong hands-on SEO expertise and a practical understanding of how AI-driven search is changing online discovery and acquisition.
  • Strong analytical and experimentation skills, with a track record of using data to evaluate and optimize marketing initiatives.
  • Proficiency with analytics platforms, experimentation tools, lifecycle/email platforms, AI tools, and basic HTML/CSS.
  • Experience working directly with product design and engineering teams to deliver growth functionality inside a digital product.
  • Comfortable owning the complete funnel and making decisions independently in a fast-moving, relatively flat environment.
  • Highly proactive, self-directed, and execution-oriented, with a preference for testing multiple focused experiments and learning quickly from results.
  • Strong curiosity about emerging AI technologies and a willingness to incorporate AI tools into everyday marketing workflows.
  • Excellent cross-functional communication and collaboration skills, with the ability to translate growth opportunities into actionable initiatives.

  Benefits

  • Expected base salary of $135,000 USD annually, excluding annual bonus.
  • Compensation may vary based on market conditions, location, job-related skills, and professional experience.
  • Remote work opportunity for candidates based in the United States, with preference for candidates aligned with Eastern Standard Time.
  • Opportunity to work on a product with more than 5 million monthly active users and established product-led growth dynamics.
  • High level of ownership and autonomy in a flat, execution-focused team.
  • Direct collaboration with design, engineering, content, and customer support teams.
  • Opportunity to work at the intersection of growth marketing, SaaS, AI, product experimentation, and emerging search technologies.
  • Inclusive workplace committed to equal employment opportunities and supporting diverse teams.