Growth Marketing Director | LATAM

About The Role

The Director of Growth owns the self-serve revenue engine end-to-end — from top-of-funnel acquisition strategy through product-led growth, activation, and expansion — and operates with cross-functional authority across Product, Engineering, Marketing Ops, and our paid acquisition agency. This is not a funnel repair job or a lifecycle marketing role. It’s a growth leadership role for someone who thinks first about where new users come from, and second about everything else.

What You’ll Do:

Top-of-Funnel Strategy

• Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations
• Drive developer community acquisition across Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs

Product-Led Growth

• Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
• Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles

AI/ML Segment Ownership

• Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
• Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content

Funnel Performance & Analytics

• Own north star KPIs across the full funnel
• Partner with BI to build and maintain PLG dashboards
• Drive weekly and monthly reporting across the organization

Cross-Functional Leadership

• Work across external agencies, our Marketing Ops team, our Partner with Customer Success teams to facilitate the full lifecycle of customers who choose to begin their journey with us through our self-serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity

The Right Fit:

This is a specific hire for a specific kind of company. We’re not looking for a generalist demand gen leader or a lifecycle marketer. We need someone who has been here before — at a developer-centric infrastructure company, building growth motion from a strong foundation into something structurally durable.