Growth Marketer (DTC E-Commerce)

Accountabilities

• • Plan, launch, manage, and optimize Meta Ads campaigns, ensuring performance meets ROAS, CAC, and profitability targets.
  • Develop structured testing frameworks for audiences, creative concepts, messaging, and landing pages, scaling successful initiatives while maintaining healthy unit economics.
  • Monitor ad accounts and campaign performance daily, identifying opportunities and making data-driven optimization decisions.
  • Partner with creative teams by providing clear performance feedback and strategic direction based on campaign results.
  • Own and analyze core growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin.
  • Build and maintain performance dashboards, conduct cohort analysis and customer lifetime value modeling, and communicate key insights to stakeholders.
  • Prepare weekly performance reports with clear, actionable recommendations for improving growth and profitability.
  • Lead conversion rate optimization through structured A/B testing across landing pages, product pages, checkout flows, and other customer touchpoints.
  • Analyze user behavior using tools such as Google Analytics, heatmaps, and e-commerce analytics platforms to identify and resolve conversion barriers.
  • Optimize email flows and post-purchase journeys to improve retention and increase customer lifetime value.
  • Develop quarterly growth roadmaps aligned with revenue and profitability objectives.
  • Research and test additional acquisition channels, including TikTok, YouTube, and emerging platforms, while monitoring competitors and market trends.
  • Proactively identify inconsistencies, anticipate potential issues, and implement solutions before they affect performance.

  Requirements

  • 2–3+ years of proven experience in growth marketing, performance marketing, or direct response marketing for DTC e-commerce brands.
  • Strong track record of profitably managing and scaling Meta Ads campaigns.
  • Deep understanding of direct-response metrics and unit economics, including CAC, LTV, ROAS, MER, CPA, and contribution margin.
  • Hands-on experience analyzing ad accounts and translating campaign performance into optimization actions.
  • Proven ability to design structured experiments, interpret results, and continuously iterate based on data.
  • Strong analytical capabilities with advanced Excel or Google Sheets and data visualization skills.
  • Experience with conversion tracking and attribution.
  • Familiarity with Shopify and e-commerce analytics.
  • Expert-level proficiency with Meta Ads and the ability to quickly learn new platforms and technologies.
  • Strong communication skills, with the ability to translate complex performance data into clear and actionable recommendations.
  • Highly detail-oriented, proactive, commercially minded, and comfortable working independently.
  • A strong ownership mindset and ability to prioritize decisions based on measurable results rather than assumptions.
  • Experience with supplements, skincare, subscriptions, health, or wellness is a plus.
  • Knowledge of Klaviyo, email marketing, retention strategies, TikTok Ads, or Google Ads is advantageous.

  Benefits

  • Fully remote contractor position with flexibility while maintaining UK working-hour availability.
  • Applications welcomed from candidates globally.
  • Minimum 4-hour daily overlap with UK working hours required.
  • Competitive contractor rate based on experience.
  • Paid time off, including UK bank holidays.
  • Significant ownership over growth strategy, acquisition performance, and commercial outcomes.
  • Opportunity to work with a proven DTC e-commerce business in the health and wellness space.
  • Fast-paced environment with substantial autonomy and opportunities to make a measurable business impact.
  • Opportunity to contribute to products designed to support customers' wellbeing.