Growth Manager - Africa

Responsibilities

• Drive and lead lifecycle marketing efforts across the African Region, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI
• Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users
• Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels
• Unlock new user growth through product offerings design
• Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign
• Establish marketing best practices including segmentation and A/B testing strategies