Growth Engineer

About the Role

At Upside, we're an AI-centric consulting and engineering company. We build high-complexity digital products for organisations navigating genuine transformation. We enter before budgets exist, before tools are selected, and often before the internal language for the problem has formed. We have ambitious growth goals and this role is one of the structural moves that makes that growth possible.

Why This Role Exists

Our growth so far has mostly come through warm network and founder relationships. That model has limits. We're building a systematic commercial engine — a directed inbound system that puts our thinking in front of the right people at the right moment, generates warm conversations, and creates the conditions for our CGO to close.

What You'll Own

• A warm, qualified pipeline. A reliable flow of ready-to-engage conversations, handed to the CGO at the right moment. You own how they're generated: mapping our ICP across target verticals, identifying named organisations and decision-makers, running directed, content-led outreach that opens conversations rather than chasing closes, and knowing exactly when, and how cleanly, to hand off.
• Upside's voice in its markets. The thinking that makes Upside known and credible to institutional buyers. In practice: high-gravity content assets, case studies told as decision narratives, POV pieces on AI in institutional environments, field notes from client work, Upside's company LinkedIn presence, ghostwriting for the CGO and CTO, the commercial layer of the website, and a presence in the communities where our buyers live: associations, events, publications, innovation networks.
• The commercial engine itself. The AI-powered infrastructure that lets one person produce like a team. Automated monitoring for ICP trigger events, leadership changes, AI mandates, funding, regulatory shifts. Enrichment workflows that turn a named-org list into researched, person-specific outreach at scale. A content-to-pipeline loop instrumented so every asset is tracked to the conversations it opens.

Who You Are

You are a builder, not a support function. As a Growth Engineer you will build and run the system. This is a hybrid role: part systems-builder, part editorial mind — you build the commercial engine and supply the judgment that makes its output land with a CIO. Both halves are the job. You'll work closely with the CGO, who owns positioning and senior relationships. You own the system and the execution.