Growth and Marketing Manager

Responsibilities

• Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences
• Fuel user base expansion and elevate the visibility of the Binance brand through engaging, educational and imaginative strategies
• Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness
• Lead insight-driven tests and experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement
• Act as the local market pulse: Ensure comprehension of and insight into local trends, communities, and pertinent news
• Pioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends

Requirements

• Minimum of 5 years of experience