Graphics Designer - Native & Direct Response (Ecommerce)

THIS ROLE IN ONE SENTENCE

You are a direct response designer who understands that every pixel exists to move a person from curiosity to click to conversion, and you can prove it with your portfolio, across both native/advertorial and Meta ads.

If your portfolio is full of logos, brand guides, and organic social content, this role isn't a fit. If your portfolio shows landing pages, advertorials, native thumbnails, Meta ad creative, and funnel visuals with actual performance results behind them, keep reading.

WHAT YOU'LL BE DESIGNING

• Advertorial-style landing page graphics that guide readers toward conversion through visual storytelling
• Meta ad creative: static and carousel ads, UGC-style stills, and scroll-stopping hooks built for feed and Stories/Reels placements
• Native ad thumbnails and images designed to blend into editorial environments on Taboola and Outbrain
• Hook visuals that create curiosity gaps without looking spammy: subtle, editorial, and psychologically sharp
• Mechanism explanation graphics: infographic-style visuals that make a product's value instantly credible
• Before/after storytelling sequences embedded into long-form advertorial pages
• Authority-style imagery: social proof visuals, credential callouts, and trust-building design elements
• Multiple angle variations per offer. You'll never design just one version of anything
• GIFs and light motion creatives for click-through rate lift where platforms allow
• Product mockups for use across paid and organic channels

WHAT YOU'LL DO

• Design landing page and sales page creatives as your primary, daily output
• Build static native ad images, thumbnail variants, and Meta ad creative optimized for feed and editorial-feed CTR alike
• Develop multiple hook and angle variations for every campaign, across native and Meta, to enable rigorous A/B testing
• Work directly with media buyers to iterate on creative based on live performance data (CTR, thumb-stop rate, CPA, ROAS)
• Optimize designs for both CTR (at the ad level) and CVR (at the landing page level). You understand both metrics and how your work impacts each
• Maintain visual consistency across multiple brands while adapting tone and style for each platform (native vs. Meta vs. landing page)
• Stay compliant: you understand platform policies, including Meta's ad and health claim policies, and health/wellness claim sensitivity. You push conversion without pushing boundaries or getting flagged
• Ship fast. Give feedback loops real turnaround times. This is a high-output, test-and-iterate environment

DO NOT APPLY IF

• Portfolio is mandatory. Applications without direct response or performance marketing examples will not be reviewed, no exceptions.
• Share 3-5 landing pages or advertorials you designed for paid traffic
• Share 3-5 Meta ad creatives (or native ad creatives) you've designed that scaled or performed well
• You only have brand, social, or agency portfolio work with no DTC or paid traffic context
• You've never worked alongside a media buyer or received performance data as creative feedback
• You don't know what CTR or CVR means in the context of your own designs
• You need significant creative direction to produce one concept. We need someone who produces five
• You can't show a landing page, advertorial graphic, Meta ad, or native thumbnail in your portfolio
• You have no hands-on experience designing for Meta ad placements (feed, Stories, Reels)