Google Ads / Paid Search Strategist (eCommerce)

Accountabilities

• • Manage and optimise Google Ads campaigns across Search, Shopping, Performance Max, Display, Demand Gen, and Video for a portfolio of eCommerce clients.
  • Own day-to-day account performance, including budgets, pacing, monitoring, optimisation, and overall account health.
  • Build and launch campaigns, ad groups, keyword structures, and feed-based Shopping campaigns with a strong focus on accuracy and performance.
  • Conduct keyword research, search-term analysis, keyword management, and ongoing account refinement.
  • Develop and execute A/B tests across ad copy, bidding strategies, audiences, and campaign structures to improve performance.
  • Analyse campaign data and identify actionable opportunities to increase efficiency, profitability, and return on investment.
  • Collaborate with creative and visual teams to brief and align on assets required for paid media campaigns.
  • Prepare clear, insight-driven performance reports and contribute confidently to client communications and strategy discussions.
  • Participate in client calls and internal strategy sessions, taking ownership of account performance and recommendations.
  • Stay informed about Google Ads platform updates, new features, betas, policies, and industry best practices, sharing relevant insights with the wider team.
  • Ensure campaigns comply with advertising policies and resolve ad approval or account-related issues.
  • Troubleshoot tracking and measurement issues and support tag implementation and conversion tracking.
  • Build and maintain product data feeds using tools such as DataFeedWatch and Google Merchant Center.
  • Collaborate with other paid media channels where relevant to develop integrated performance strategies.

  Requirements

  • 2–4+ years of hands-on Google Ads experience, preferably within eCommerce and with agency or multi-client experience.
  • Strong working knowledge of Search, Shopping, Performance Max, YouTube/Video, and Demand Gen campaigns, including how different campaign types interact within an eCommerce strategy.
  • Experience managing accounts with significant advertising spend and a strong sense of commercial responsibility toward client budgets.
  • Strong analytical and problem-solving skills, with the ability to interpret performance data, identify trends, ask the right questions, and turn insights into action.
  • Experience with campaign testing, bidding strategies, audience segmentation, optimisation, and performance scaling.
  • Strong written and verbal English communication skills, with confidence communicating recommendations to clients and participating in client-facing meetings.
  • Ability to work independently, prioritise effectively, and proactively identify opportunities in a remote environment.
  • Collaborative mindset with a willingness to share knowledge, communicate concerns early, and contribute beyond individual account responsibilities.
  • Ability to work approximately 9:00 AM–5:00 PM AEST/AEDT with occasional availability for US business-hour meetings when required by clients.
  • Nice to have: experience with DataFeedWatch, Google Tag Manager, conversion tracking, Meta or TikTok advertising, cross-channel paid media, or Google Ads certifications.
  • Prior experience working with Australian, New Zealand, or US-based eCommerce brands is also advantageous.

  Benefits

  • Competitive compensation of up to AUD $100,000 per year, including superannuation.
  • Fully remote working arrangement within Australia.
  • Flexible working environment aligned primarily with AEST/AEDT, approximately 9:00 AM–5:00 PM.
  • Opportunity to work with fast-growing eCommerce brands across sectors such as fashion, health and fitness, and beauty.
  • Collaboration with an experienced, high-performing international performance marketing team.
  • Support, mentorship, and opportunities to expand your Google Ads and eCommerce strategy expertise.
  • Culture focused on innovation, learning, collaboration, and professional growth.
  • Potential bonus opportunities and opportunities for long-term engagement.
  • Exposure to a broad range of Google Ads campaign types, tools, strategies, and emerging platform capabilities.