Google Ads Media Buyer / Growth Strategist

Accountabilities:

• • Own a portfolio of DTC and eCommerce accounts as the strategist, media buyer, and primary client contact, managing budgets ranging from approximately $5K per month to well into six figures.
  • Lead client relationships directly, including presenting results, communicating recommendations, running meetings, providing updates, and clearly explaining the reasoning behind strategic decisions.
  • Conduct comprehensive account audits covering campaign and ad group structure, keywords, search terms, negative keywords, bidding strategies, impression share, audiences, feed health, landing pages, and conversion tracking.
  • Manage the full paid acquisition funnel, including Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, landing pages, and the measurement infrastructure supporting campaigns.
  • Separate brand and non-brand performance and use appropriate measurement approaches to understand where growth is genuinely coming from.
  • Analyze incrementality and attribution, using metrics such as new-customer CPA and new-customer ROAS while challenging blended or last-click reporting when it obscures business performance.
  • Optimize Performance Max campaigns with a strong understanding of branded versus incremental traffic and the implications for targeting and efficiency.
  • Monitor and control Google automation, including reviewing auto-applied recommendations, assets, sitelinks, and other automated changes that may negatively affect account performance.
  • Own product-feed performance, including Merchant Center hygiene, product titles, disapprovals, promotions, and the impact of feed quality on Shopping and Performance Max delivery.
  • Own conversion tracking and measurement, working with GA4, GTM, Shopify integrations, enhanced conversions, offline conversion imports, and other tracking configurations to investigate discrepancies and maintain reliable reporting.
  • Identify and resolve growth bottlenecks across creative, offers, average order value, landing pages, checkout flows, feed quality, and tracking rather than limiting responsibility to media buying.
  • Build practical solutions when needed, including landing pages, scripts, reporting tools, and other assets that remove constraints and improve account performance.
  • Experiment and validate performance, including approaches such as geo holdouts and other methods designed to determine whether campaigns are generating incremental business impact.
  • Document findings and communicate recommendations clearly, using data and business context to guide decisions and continuously improve account performance.

  Requirements

  • Demonstrated hands-on Google Ads experience managing meaningful budgets for DTC and eCommerce businesses, with the ability to clearly explain performance across CPA, ROAS, revenue, and growth outcomes.
  • Strong experience across the Google Ads ecosystem, particularly Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM; Bing experience is a plus.
  • Deep understanding of eCommerce acquisition, including the relationship between media buying, product feeds, landing pages, conversion tracking, customer acquisition costs, and revenue.
  • Strong analytical and attribution skills, with the ability to question reported performance, distinguish branded demand from incremental demand, and use experimentation to validate assumptions.
  • AI-native working style, with practical experience using tools such as Claude or equivalent AI technologies to improve workflows and build real solutions rather than simply generate ideas.
  • Ability to build and ship digital assets, such as landing pages or scripts, using AI-assisted development and modern deployment workflows.
  • Native or near-native English communication skills, with the confidence to present recommendations, defend strategic decisions, challenge clients constructively, and communicate problems before they escalate.
  • Strong ownership and problem-solving mindset, with the ability to independently identify what is limiting performance and take action without waiting for a separate team to resolve it.
  • Ability to work during U.S. Eastern business hours when client calls require it; location within Canada can otherwise be flexible.
  • High autonomy and organizational skills, with the ability to prioritize effectively without relying on a ticketing system or highly prescriptive task structure.
  • Bonus: Experience operating a Shopify store or managing Meta advertising at meaningful spend.

  Benefits

  • Fully remote work, with flexibility around where you work within Canada.
  • High level of autonomy and trust, with performance evaluated primarily through output and business impact.
  • Direct ownership of real DTC and eCommerce accounts with substantial advertising budgets.
  • Opportunity to work on growth-focused initiatives rather than simply maintaining existing campaigns.
  • Exposure to advanced experimentation, attribution, AI-assisted workflows, and full-funnel growth strategy.
  • Fast feedback and continuous learning within a performance-oriented environment.
  • Career progression toward senior strategy and greater responsibility based on demonstrated performance.
  • Opportunity to build scalable frameworks and solutions across multiple brands and business models.
  • Direct client exposure, providing significant experience in strategic communication, consulting, and commercial decision-making.