Google Ads Manager

Accountabilities

• • Develop, launch, manage, and continuously optimize Google Ads campaigns across Search, Display, and YouTube, aligning strategies with business objectives and maximizing ROI.
  • Monitor campaign performance metrics such as CTR, conversion rates, CPC, advertising spend, and revenue, making data-driven adjustments to improve results.
  • Conduct keyword research and audience analysis to improve targeting, ad relevance, engagement, and campaign effectiveness.
  • Manage advertising budgets and allocate spend strategically across campaigns while maintaining cost efficiency and performance targets.
  • Test and refine ad creatives, landing pages, bidding strategies, targeting approaches, and other campaign variables to identify opportunities for improvement.
  • Prepare detailed performance reports covering campaign results, spend, revenue generation, and key insights for strategic decision-making.
  • Troubleshoot campaign and advertising performance issues, identifying root causes and implementing timely solutions.
  • Stay current with Google Ads features, digital advertising trends, industry developments, and best practices to maintain competitive campaign strategies.
  • Collaborate with internal marketing and cross-functional teams to align paid advertising strategies with broader campaigns, content initiatives, and business goals.
  • Support the implementation of new advertising tools, technologies, and automation processes that improve campaign performance and operational efficiency.

  Requirements

  • Minimum 2 years of hands-on Google Ads/AdWords experience, with demonstrated expertise in campaign creation, optimization, monitoring, and analysis.
  • Strong knowledge of SEO, SEM, and PPC advertising, including an understanding of how these channels complement one another.
  • Google Ads certification is required.
  • Experience working within a digital marketing or advertising agency environment is a plus, particularly where managing diverse campaigns or client requirements is involved.
  • Strong analytical and problem-solving skills, with the ability to interpret campaign data and translate insights into practical optimization actions.
  • Demonstrated ability to manage advertising budgets, prioritize initiatives, and maintain a performance-oriented approach.
  • Strong written and verbal communication skills and the ability to collaborate effectively with cross-functional stakeholders.
  • Curiosity and willingness to stay informed about new advertising features, technologies, trends, and optimization techniques.
  • Ability to work independently, manage priorities effectively, and maintain consistent performance in a fast-paced digital marketing environment.
  • Technical setup should include a dual-monitor computer with at least 8 GB of RAM, internet speed of at least 25 Mbps, and a camera with at least 1080p resolution.

  Benefits

  • Competitive salary base.
  • Full-time schedule of 40 hours per week, 8 hours per day.
  • Permanent work-from-home setup.
  • Monday–Friday work schedule aligned with Eastern Standard Time (EST).
  • Unlimited free access to professional training courses and an internal SOP library.
  • Opportunities for professional development and career advancement.