Go-to-Market Strategy & Insights Lead

What you'll do:

• Strategic Storytelling & Content Leadership
  • Architect compelling, scalable content and positioning strategies tailored for diverse vertical industries.
  • Lead the creation and delivery of commercial narratives that support go-to-market sales plays.
  • Translate industry and consumer insights into B2B content, best practices, and playbooks that inspire clients and drive growth.
• Industry and Thought Leadership
  • Develop persuasive points of view, briefs, and industry reports to inform and elevate client and internal discussions.
  • Deliver timely, relevant content addressing market trends, opportunities, and current events for cross-functional teams and marketing activations.
• Commercial and Product Activation
  • Partner with Product and Marketing to build sales narratives, enable new solutions, and drive content adoption.
  • Conduct needs analyses to support vertical or horizontal pipeline planning and commercialization roadmaps.
  • Create enablement tools—industry decks, battle cards, pitches, and more—for go-to-market teams.
• Market and Competitive Intelligence
  • Analyze and synthesize market shifts, competitive strategies, and technology trends across industries.
  • Track and report on hot topics, disruptions, and emerging opportunities for internal distribution and external engagement.
• Cross-Functional Partnership
  • Champion industry insights in cross-functional settings, working closely with Product, Sales, Marketing, and other teams to align strategies and launch initiatives.
  • Present findings and recommendations with clarity and executive presence to all stakeholder levels.