Go-To-Market Program Manager

About the Role

The Go-To-Market (GTM) Program Manager is responsible for planning, coordinating, and executing cross-functional initiatives that bring products, services, or programs to market efficiently and successfully. You will partner closely with Sales, Marketing, Product, Enablement, and Operations to align timelines, resources, and deliverables, ensuring GTM strategies are executed on time and with precision. You will drive clarity and accountability across stakeholders, mitigate risks, manage dependencies, and translate strategic objectives into actionable project plans that support revenue growth, customer adoption, and overall business impact.

Reports to

Strategy & Business Operations Manager

Pay Classification

Full-Time, Exempt

Responsibilities

• Own end-to-end GTM programs, translating strategy into coordinated execution plans across Sales, Marketing, Product, Enablement, RevOps, and Customer teams
• Drive cross-functional alignment and accountability, serving as the central owner for GTM planning, priorities, timelines, and launch readiness
• Orchestrate complex, multi-stream initiatives (product launches, enablement rollouts, pricing/packaging changes, campaigns) to ensure on-time, high-impact delivery
• Establish and lead GTM operating cadences, including weekly execution tracking, monthly business reviews, and quarterly/annual planning cycles
• Partner with functional leaders to manage resources and capacity, proactively identifying and resolving constraints or competing priorities
• Build scalable GTM processes, templates, playbooks, and documentation to improve speed, consistency, and repeatability
• Define, track, and report GTM success metrics in partnership with RevOps, delivering clear, data-driven insights to senior leadership
• Proactively manage risks and lead post-program retrospectives to drive continuous improvement across GTM execution and outcomes

Minimum Qualifications

Education

• Bachelor’s degree in business, marketing, or other relevant field

Experience