Go to Market (GTM) Automation Specialist I

Accountabilities:

• • Support the development, maintenance, and optimisation of workflows across GTM tools that enable partner acquisition and end-user engagement.
  • Help integrate GTM tools with CRM systems and external data sources, ensuring partner, client, and consumer information remains accurate, consistent, and actionable.
  • Maintain and troubleshoot data pipelines supporting partner onboarding and consumer adoption, identifying and escalating data-quality gaps.
  • Assist in setting up and managing multi-channel programs across email, LinkedIn, in-app experiences, and other channels to support partner and consumer lifecycle objectives.
  • Collaborate with Sales, Partner Success, Revenue Operations, Client Success, and Marketing on cross-functional automation and GTM initiatives.
  • Support delegated projects and live experiments under the guidance of senior GTM automation leadership and in alignment with the broader Revenue Operations roadmap.
  • Help design, launch, and track experiments involving messaging, targeting, and user adoption for both business partners and end consumers.
  • Build and maintain dashboards monitoring performance, partner health, client outcomes, and consumer adoption throughout the lifecycle.
  • Keep documentation, workflow guides, and automation best practices accurate and accessible to internal teams.

  Requirements:

  • 1–2 years of experience in Go-to-Market Automation, Revenue Operations, Growth Operations, or a similar function, ideally within a B2B2C or SaaS environment.
  • Familiarity with HubSpot, including basic workflows, automation, and reporting capabilities.
  • Strong foundational understanding of data quality, data hygiene, segmentation, and the importance of reliable lifecycle information.
  • Experience building dashboards and supporting the measurement of user adoption, campaign performance, or experimentation results.
  • Exposure to GTM and lifecycle tools such as HubSpot, Clay, Apollo, or consumer engagement platforms.
  • Foundational project management skills, including coordinating tasks, timelines, deliverables, and stakeholders across multiple initiatives.
  • Curiosity about using AI tools for research, personalisation, enrichment, and everyday operational tasks.
  • Strong organisational skills and attention to detail, with the ability to identify issues and follow through on resolutions.
  • Collaborative mindset and comfort working across multiple teams and stakeholder groups.
  • Eagerness to learn, take ownership of delegated initiatives, and grow within a Revenue Operations or GTM Automation career path.

  Benefits:

  • Base salary: CA$94,000–CA$135,000, depending on knowledge, experience, and demonstrated impact.
  • Annual bonus: Target bonus opportunity of CA$15,500.
  • Permanently remote: Work fully remotely from anywhere in Canada, with flexibility to choose the environment where you perform best.
  • Flexible time off: A “You-do-You” approach to time off, with up to 5 weeks of vacation.
  • Healthcare from day one: Medical, vision, and dental coverage starting on your first day.
  • Enhanced wellbeing support: Increased mental health coverage and a wellness stipend.
  • Inclusive parental leave: Parental leave top-up to support employees and growing families.
  • Retirement and financial support: Access to earned wage programs and compensation informed by real-time market data.
  • Learning culture: A supportive environment focused on continuous development, curiosity, and lifelong learning.
  • AI-forward workplace: Opportunities to explore modern AI and automation tools in everyday work.
  • Remote-first culture: Flexibility to work from a desk, coffee shop, or another suitable environment.