Global Strategic Marketing Director

Accountabilities

• • Support the development and execution of the overall strategy for the Light Industry business, translating strategic priorities into actionable growth initiatives.
  • Lead selected sector strategies and identify priority sectors and sub-sectors at global, regional, and country levels.
  • Lead and support regional strategy activation initiatives, including growth programs, sector playbooks, and strategic execution frameworks.
  • Support executive and regional leadership reviews by providing insights, progress updates, recommendations, and performance analysis.
  • Lead Voice of Customer and blueprinting initiatives to evaluate adjacent markets, technologies, and emerging opportunities.
  • Identify external growth opportunities and contribute to M&A strategy within relevant industrial markets.
  • Lead strategic capability-building and growth projects across the business, ensuring delivery against agreed plans and objectives.
  • Own the collection and analysis of accredited market intelligence, including serviceable addressable market, market sizing, segmentation, growth rates, and CAGR analysis.
  • Develop compelling sector-specific customer value propositions that clearly communicate differentiated business and technical value.
  • Develop strategic narratives and market perspectives to support investor relations and other high-visibility corporate initiatives.
  • Monitor market trends, customer needs, competitive dynamics, technological developments, and emerging opportunities across key light industry sectors.
  • Track strategic performance against financial and operational KPIs, including top-line growth, gross profit, EBITDA, profitable growth by focus sector, and successful delivery of strategic initiatives.

  Requirements

  • 10+ years of experience in strategic marketing, innovation, product development, business development, or related leadership roles at regional or global level.
  • Strong B2B experience within a multinational organization, ideally working across multiple markets, functions, and organizational levels.
  • Experience in light industry, water management, process chemistry, specialty chemicals, or related industrial markets.
  • Strong knowledge of cooling water, boiler water, wastewater treatment, water reuse, asset protection, sustainability, and operational efficiency solutions.
  • Deep understanding of light industry customer environments, particularly manufacturing, food and beverage, commercial facilities, data centers, pharmaceuticals, microelectronics, and other water-intensive sectors.
  • Proven ability to develop market strategies, value propositions, segmentation approaches, and growth plans for technical products, solutions, or services.
  • Strong analytical capabilities, with experience gathering, evaluating, and translating market data into strategic recommendations.
  • Strategic and commercially minded approach, with the ability to identify, assess, and develop new growth opportunities.
  • Strong customer orientation and the ability to understand complex customer needs and translate them into differentiated market propositions.
  • Excellent communication and stakeholder management skills, with the confidence to collaborate with executives, regional leaders, commercial teams, and technical stakeholders.
  • Strong collaboration skills and the ability to influence across a matrixed, international organization.
  • Fluent or highly proficient English; additional European or regional language skills are advantageous.
  • Structured, organized, and comfortable managing multiple strategic initiatives simultaneously.

  Benefits

  • Competitive compensation package aligned with the market and employment regulations of the successful candidate’s European location.
  • Comprehensive benefits package, with specific offerings varying by country.
  • Potential access to healthcare-related benefits, retirement or pension provisions, and other locally applicable programs.
  • Fully remote working model across eligible European locations.
  • Opportunity to work on international strategic initiatives within a global industrial and technology environment.
  • Significant exposure to senior leadership and cross-functional stakeholders.
  • Opportunities for professional growth, strategic development, and continued learning.
  • Inclusive and diverse working environment that values individual talent, perspectives, and potential.
  • Opportunity to influence growth, market development, sustainability, and innovation across important industrial sectors.