Global Social Media Manager
About the role
Who We Are
Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
*We are only accepting candidates outside of the US* Please only apply if you reside outside of the US* Priority for those who live in Brazil, Colombia, Mexico, and Peru.
The Channel Manager – Social is responsible for delivering high-quality paid social activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across social platforms, ensuring campaigns align to approved media plans, enterprise standards, and evolving channel best practices.
Channel Managers operate as hands-on execution leaders and trusted client partners, translating strategy into precise social activation. They work under the guidance of the Channel Director – Social and support the development of Social Coordinators.
What You’ll Do
Social Execution & Performance Ownership
- Execute and optimize paid social campaigns across platforms and formats
- Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
- Monitor performance and adjust investment based on efficiency and effectiveness goals
- Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
- Support adoption of new features, formats, and automation workflows
- Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams
Client & Strategy Partnership
- Partner with Client Strategy to ensure social activation mirrors approved plans