Global Paid Search & Social Media Manager
About the role
Who We Are
Goodway Group is an independent and remote-first media and marketing services firm. We are one of Ad Age's 2025 Best Places to Work, with a diverse team of digital strategists, media practitioners, technologists, and data scientists. We have received awards for innovative marketing technology, impactful work, and inclusive remote-first workplaces.
About the Role
The Paid Search & Social Media Manager is responsible for the strategic planning and hands-on execution of paid search and paid social campaigns. This role plans, activates, optimizes, and manages media investments based on the client’s communication strategy, customer journey, audience insights, and business objectives.
The Paid Media Manager works closely with clients and cross-functional teams to develop integrated media activation plans, evaluate performance, identify growth opportunities, and present actionable campaign insights. The ideal candidate has experience managing performance-focused campaigns across both search and social platforms. Experience supporting commerce, direct-response, or growth-focused clients is strongly preferred.
What You'll Do
- Plan, activate, optimize, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and X.
- Translate client objectives and communication strategies into effective search and social campaign recommendations.
- Develop campaign structures, audience strategies, keyword approaches, bidding strategies, budget allocations, and testing plans.
- Make activation and investment decisions based on client goals, audience insights, customer journeys, and campaign performance.
- Manage performance against conversion-focused metrics such as CPL, CPA, CAC, ROAS, CLV, and lead-to-sale ratio.
- Use client, platform, and proprietary data to refine targeting, adjust media investments, and identify opportunities for campaign expansion.
- Apply a test-and-learn approach to creative, audiences, keywords, bidding, placements, and campaign structure.
- Oversee the full campaign lifecycle, including setup, trafficking, optimization, troubleshooting, reporting, forecasting, and billing.
- Ensure brand safety, fraud prevention, tracking accuracy, and data-quality transparency across campaigns.
Note: Only candidates residing outside the US will be considered. Priority will be given to those who live in Brazil, Colombia, Mexico, and Peru.