Global Paid Search Manager

What Will You Do?

Primary Responsibilities Include:

• Set the global paid search vision across mid-market and enterprise segments, with AI-augmented workflows built into every layer
• Use Google Ads MCP server integrations to automate campaign management, surface insights, and act on signals faster than manual workflows allow
• Deploy AI agents for automated bid adjustments, budget pacing, and anomaly detection across Google and Microsoft Ads
• Use Claude Enterprise, Gemini for Ads, and Performance Max AI for keyword research, match type analysis, negative keyword mining, and query categorization
• Build and scale AI-generated ad copy and creative testing frameworks — structured, hypothesis-driven, and continuous
• Drive bid strategy through AI-powered models, value-based bidding (VBB), and audience signals (RLSA, Customer Match, CRM-based targeting)
• Develop SEM playbooks that embed AI into every repeatable workflow, from campaign builds to performance reporting
• Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns
• Own annual and quarterly budget planning, pacing, and forecasting
• Close the loop between ad spend and pipeline contribution, from first click to closed-won, in partnership with Analytics
• Maintain campaign