Global Marketing Campaign Manager

About MariaDB

At MariaDB, we are the backbone of the services people use every day. From mobile banking and online shopping to music streaming and cloud services, our technology touches billions of lives. We’re the open-source database of choice for 75% of the Fortune 500 and the new standard for modern, mission-critical applications. Our mission is to build the future of data, and we want you to be a part of it.

The Opportunity

As the Global Marketing Campaign Manager, you will be the engine behind our integrated marketing campaigns. Reporting to the Senior Director of Demand Generation, you will be responsible for strategizing, building, and executing global campaigns that drive pipeline, accelerate opportunities, and increase revenue. This is a highly visible role that requires a strategic thinker who can translate business goals into measurable marketing programs across a variety of channels, with a deep focus on customer acquisition and retention leveraging AI capabilities, and optimizing the Go-to-Market (GTM) funnel.

What You'll Do

• Strategic Campaign Planning & Execution: Develop and lead integrated, multi-channel marketing campaigns that directly support our core GTM plays (e.g., Oracle Migration, Community Conversion, Customer Upsell) within key enterprise and developer segments. This includes aligning campaigns with overall business strategy, mapping activities to the complex B2B customer journey, and managing global campaigns with localization strategies.
• Pipeline Generation: Own the campaign plan to generate qualified marketing leads (MQLs) and sales-accepted leads (SALs), ensuring alignment with our sales and revenue targets.
• Advanced Targeting and Omnichannel Engagement: Implement Account-Based Marketing (ABM) programs, focusing on highly personalized engagement with high-value accounts. Target the expanded B2B buying committee (including Finance, Operations, Legal, HR, and Cybersecurity specialists) and design seamless omnichannel experiences. Leverage intent data and detailed profiling/qualifying questions for effective audience targeting.
• Content & Messaging: Collaborate with product marketing and content teams to ensure campaign messaging is compelling, relevant, and aligned with our target personas. You will identify content needs and create a content plan to support your campaigns (e.g., white papers, webinars, case studies, blog posts). Drive campaign execution of our evergreen/always-on campaigns across a mix of channels including digital advertising (PPC, social media), email marketing, webinars, content syndication, and partner co-marketing channels. Develop and execute campaigns specifically for our existing customer base to drive upsell and renewal opportunities. Build nurture programs to convert our vibrant open-source community into enterprise customers.
• Lead with AI & Technology Integration: Strategically integrate AI and Generative AI (GenAI) capabilities for automation, hyper-personalization, ad optimization, and content development at scale.
• Performance Analysis: Be a metrics-oriented professional. You will define campaign KPIs, track performance, and provide regular reporting and analysis to leadership. You’ll use data to optimize campaigns in real-time and inform future strategy. Define and track success metrics tied to real business growth, employ multi-touch attribution models to report and communicate ROI/Value on Investment (VOI) metrics to senior leadership.
• Collaboration: Work cross-functionally with sales, product marketing, content, and the rest of the marketing team to ensure campaigns are fully integrated and supported. Break down organizational silos and promote close alignment and data sharing between sales and marketing teams.