Global Integrated Campaigns Manager

About LastPass

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.

About the Role

As a senior individual contributor on the Global Campaigns team, you will define and evolve integrated global campaign strategy to deliver measurable pipeline and revenue impact. You will own end-to-end campaign execution, shaping scalable frameworks that connect Field, Partner, Product Marketing, Sales, and Customer Experience to drive growth and maximize business outcomes across regions.

About the Team

The Marketing team is the voice of LastPass, driving awareness, engagement, and revenue impact through integrated campaigns that connect brand to business outcomes. As part of the Demand Generation team, you'll define campaign strategy, refine value-driven messaging, and translate creative ideas into scalable, measurable demand programs, working with cross-functional partners throughout the buyer's journey.

Who will you work with?

You'll partner with Field Marketing, Partner Marketing, and Global Campaigns to plan and execute integrated global campaigns using LastPass's Martech stack — Marketo, Salesforce, and Pendo. You'll also collaborate with Sales, Enablement, Product Marketing, and Customer Experience to align campaigns with sales motions, ABM plays, and pipeline initiatives that drive revenue. Additionally, you will lead alignment across these groups to ensure consistent global execution and influence campaign strategy, priorities, and performance with key stakeholders.

What are some of the exciting challenges you will be working on?

• Drive cross-functional development and execution of global campaign strategies aligned with business objectives, owning pipeline contribution targets and campaign-driven revenue outcomes across regions.
• Deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs.
• Establish best practices and scalable models for integrated, multi-channel demand programs.
• Build integrated, full-funnel multichannel programs — from lead generation through close — anchored in compelling storytelling across the buyer journey.
• Design and execute scalable ABM programs across 1:few and 1:many motions, using digital engagement, personalized content, events, and direct mail to influence stakeholders in target accounts.
• Apply a data-driven approach to continuously optimize campaigns, making strategic tradeoffs across channels, audiences, and investments to maximize outcomes.
• Drive cross-functional alignment with Field Marketing, Partner Marketing, and Sales to ensure consistent messaging, execution, and measurement across regions.