Global Account Based Marketing Director

About Smartsheet

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.

Role Overview

The Global Account Based Marketing Director will lead the overall ABM strategy to drive pipeline and engagement within our strategic accounts through the development and execution of account based marketing programs. This role will be instrumental in refining, evangelizing and operationalizing account based marketing at Smartsheet.

In close alignment with senior leadership across Sales, the Global Account Based Marketing Director, will own the strategy to develop, create and deliver both custom 1:1, 1:Few and scalable 1:Many engagement programs for high-value accounts. Additionally, leveraging marketing automation, CRM and predictive analytics tools, this role will analyze prospect profiles and behavior to create highly targeted ABM programs for small account clusters.

This pivotal position demands a combination of strategic vision and practical, hands-on implementation to achieve quantifiable results through precise marketing efforts, all while utilizing strong data analysis and effective leadership. The ideal candidate is entrepreneurial, curious and results-driven, with proven results in building successful ABM strategies and programs.

This full-time position reports to the VP, Global Customer & ABM Marketing and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.

You Will

• Own and drive the strategy for targeted, personalized ABM programs to acquire and grow high-value accounts
• Design, scale, and operationalize an ABM engine that connects brand, demand, and sales into a single motion, at global and regional level
• Responsible for the design and execution of Smartsheet's ABM strategy, aligned to the overall marketing and sales goals
• Evangelize ABM and communicate performance across Marketing and Sales leadership to drive clear strategic alignment and understanding of approach and results
• Achieve account and segment pipeline and engagement goals through account based marketing strategies and tactics
• Develop highly relevant messaging for single accounts and account clusters
• Create and execute integrated ABM programs via insight intelligence, digital marketing, email, prospecting, direct mail, events and web bespoke tactics
• Partner closely with Sales, SDRs, Field Marketing, Corporate Marketing and Product Marketing teams to orchestrate 1:1 & 1:Few account messaging, outreach and penetration
• Use predictive marketing, CRM and marketing automation tools to monitor and orchestrate ABM outreach
• Analyze ABM program performance, defining and tracking key performance metrics and measuring ROI to continuously optimize the ABM strategy
• Provide sales teams with relevant playbooks, collateral, and training to maximize program impact.
• Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts.
• Partner across Marketing (Product, Content, Digital, Field etc) to embed ABM best practices into global campaigns, launches, and customer expansions.
• Other duties as assigned

You Have

• 12+ years experience in B2B Marketing
• 5+ years experience in focused ABM