General Manager, Adventure Agency Lab
About the role
About Fora
Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We are modernizing the travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our mission is to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career.
About The Role
We are seeking a General Manager to launch and lead a new agency in the Adventure Travel vertical. This is a rare opportunity to build a focused, specialist business from the ground up—powered by Fora’s AI-enabled platform, supplier relationships, and infrastructure—and to prove out a model that Fora intends to replicate across other travel niches.
The GM will build and lead a newly-branded agency, and build a team of Independent Contributors (ICs) who want to learn to build a travel business in this space. This is a full-time role, remote option considered. While this role is focused on adventure travel, we are open to candidates with deep passion for another travel niche—the right operator wins over the specific vertical.
Key Responsibilities
Agency Building and Performance:
- Launch and operate an adventure-focused travel agency that is powered by Fora’s AI-enabled platform.
- Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
- Serve as an external-facing thought leader on what it looks like to build and scale a niche agency on Fora's platform.
- Track and report on agency performance (advisor activity, booking volume, and business growth).
- Onboard, coach, and mentor ICs from their first booking through building sustainable, growing businesses.
Strategy and Operations
- Define the agency’s positioning, focus areas, and go-to-market strategy.
- Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals.
- Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs.
Requirements
- 5-7 years professional experience
- Demonstrated P&L ownership
- Genuine passion for travel—ideally within the adventure category, but the right candidate with authentic enthusiasm for another niche in the industry is equally welcome
- Strong management and leadership