French-Speaking CX Marketing Consultant | Belgium

Who we are looking for:

As a Marketing (CX) Consultant you need to be an expert in marketing strategy and the MarTech space at Huble Digital. This will include consulting with clients about their business and marketing needs, compiling strategy and technology architecture, configuring technology, and managing change.

You should be driven, take initiative, and always look for new and better ways to do things. You need to be very solution-oriented (with experience in business and marketing), research-driven, and analytical. You should be a highly motivated individual who thrives in a fast-paced and agency-style team environment and can easily adapt to changing market and organisational requirements. You need to be passionate about your work to the point where it inspires others.

Key performance areas:

• Marketing Consulting, Goal Setting & Auditing
  • Work with clients to define what success looks like and associate metrics from their objectives and very complex business requirements
  • Gaining a fast understanding of client needs, processes, and audiences
  • Audit existing marketing to identify areas for improvement
  • Analyse and provide Martech best practice recommendations
  • Develop innovative solutions/ apply out-of-the-box thinking for complex marketing problems
  • Ongoing with your clients to consult on their challenges and to develop solutions to their business problems as part of a backlog
  • Report on the overall performance of marketing against key KPIs and identify solutions to address challenges
  • Ensure a healthy and productive relationship with the client that they see you as a “value add” to their business
• Marketing Strategy / Customer Journey Design
  • Marketing & Customer Experience strategy including but not limited to messaging & positioning, target audience ICP and person development, journey mapping, and behavioural change design
  • Briefing creative, SEO, and Paid Media specialists teams on requirements
  • Briefing junior marketing consultants/ specialists to assist with the launch campaigns and running QA
  • Marketing strategy can include but is not limited to Inbound Marketing, ABM, Go-To-Market, Always-On, Lead Nurture and Marketing Automation, Event Promotion, Referrals, etc.
  • Website CRO Strategy
• Website CRO Strategy
  • Defining the overarching website objectives, website page/ navigation architecture, strategic page layouts, documenting “Jobs To Be Done” and ensuring the website is optimised for target audiences and follows CRO best practices
  • Auditing existing website content to see what needs to be kept, updated, removed or if new content needs to be created
  • Briefing designers and developers and ensuring the outputs are aligned with the business and marketing requirements
  • Working with SEO specialists to inform SEO requirements
  • Functional testing before going live
• HubSpot / Technology For Marketing Operations
  • As part of CRM onboarding, you will be responsible for consulting and workshopping with clients to understand and document their marketing operational requirements
  • Marketing Operational Business Process Mapping
  • Utilising a “Jobs To Be Done” framework describing the various steps
  • Identify areas of the current marketing operations that can be improved, such as lead scoring, marketing automation, segmentation, and utilising Hubspot’s features to the fullest
  • Setup/Optimisation of marketing systems, automation, reports, and migration of existing marketing
  • Brief setup requirements to Solution Architects, Developers, and Junior Consultants/ Specialists
  • Where the need for an integration with another system is identified, brief requirements to Solution Architects, and Developers
  • Run functional testing of processes and configuration