Freelance Senior Copywriter

ROLE REQUIREMENTS

• Craft exceptional copy across digital products and services, including UX content, interface writing, headlines, and long-form content for web and mobile
• Bring a combination of strategic, conceptual, and copywriting skills to each brief, delivering work that is both purposeful and resonant
• Develop compelling copy that is clear, human, and appropriate for a highly regulated financial services context without sacrificing creativity or craft
• Write and organize copy at the component level, thinking in discrete, field-mapped units such as headlines, eyebrows, body copy, and CTAs rather than flowing prose, with an understanding of how copy lives inside CMS-driven page structures
• Apply or develop familiarity with AEO and GEO writing principles, crafting content that is optimized for discoverability across AI-driven search and answer engines, not just traditional search ranking
• Contribute to content operations deliverables beyond copy output, including content governance guidelines, workflow documentation, editorial frameworks, and agent prompts and playbooks
• Collaborate closely with design, UX, strategy, and product teams to ensure copy and experience are working in concert, with hands-on work directly within Figma as a core part of the workflow
• Work within sprint-based delivery cadences, committing to and meeting copy milestones with the discipline and velocity that agile product development demands
• Engage directly with client stakeholders in a professional and collaborative manner, including navigating review cycles that involve brand, legal, and compliance partners
• Approach every brief with curiosity and a desire to find the most distinctive and effective solution
• Proofread and quality-check your own work rigorously before delivery

QUALITIES AND CHARACTERISTICS

• 5+ years of experience writing copy for digital products and services, with a compelling portfolio that demonstrates range, craft, and conceptual thinking
• An AI-forward working style; you use AI tools as a creative collaborator to generate, refine, and accelerate your work, and you bring the taste and judgment to know when the output is truly ready
• Experience in financial services or other highly regulated industries is a plus