Franchise Director

The role in one line

Own the system that activates new partners, scales mid-tier sellers, and turns top performers into team-builders. Not a training role. Not a support role. A growth-infrastructure role.

Why this role exists

Partners are arriving faster than the system can absorb them. Without structure, that flow leaks: newcomers stall, mid-tier sellers plateau, leaders carry too much manually. We need someone who can turn that flow into infrastructure — onboarding, CRM, automation, training, leadership rituals — all working as one machine. You'll build that machine. End to end. With a team and a budget behind you.

What you'll build

• The activation system: A clean path from "I just joined" to "I'm closing." Onboarding. Role-and-level tracks. Playbooks, academy modules, scripts, videos, checklists. Same standard for every partner, every market.
• CRM as the operating layer: The CRM is where every partner lives, logs in, and moves forward. Segmentation, statuses, funnels, triggers, follow-ups, checkpoints — all wired to commercial outcomes. One system. One source of truth.
• Automation that scales with the flow: Onboarding sequences. Activation nudges. Reactivation flows. Touchpoints and reminders that run without anyone touching them. Manual work goes down. Coverage goes up.
• Training that moves numbers: Not training for training's sake. Programs that lift conversion, raise activity, and grow sales volume — measured. Built with sales, marketing, and product. Updated continuously from data and field feedback.
• The leadership rhythm: Weekly calls, webinars, workshops, leader-led sessions. A live community where partners learn from materials, from peers, and from the strongest leaders in the network.
• The team behind it: Hire and shape the function: onboarding, enablement, CRM ops, support workflows. Set the KPIs, the rhythms, the standards. Connect cleanly to affiliate, marketing, product, and commercial.

Outcomes you own

• Every new leader has a clear 7 / 30 / 60 / 90-day path.
• Time-to-first-sale drops. Activation rate climbs.
• Mid-tier performers grow into top tier — measurably, repeatedly.
• Top leaders get the tools to scale their own teams.
• The flow of new partners can double — without onboarding quality dropping.
• The function is scalable, measurable, commercially accountable.

How we'll measure it

• Activation rate of new leaders
• Time-to-first-sale / time-to-activation
• System adoption rate
• Training module completion
• Retention of partners and leaders
• Conversion from onboarding → active selling
• Mid-to-top performer progression
• Sales uplift after enablement programs
• Productivity of the enablement team

Who you are

You've already built this kind of system somewhere — at scale. Most likely in: a large franchise network · an affiliate ecosystem · a crypto, exchange, CFD, or fintech affiliate program · a community-driven sales network · a partner-distribution model with serious volume. Especially relevant if you've: onboarded and trained partners by the thousand, not the dozen; built CRM processes around sales and partner development — not just contact management; run affiliate programs in crypto, exchange, derivatives, or adjacent fintech; worked where revenue comes through leaders, teams, and network distribution; shipped playbooks, academies, and structured training programs that actually got used; sat at the intersection of operations, training, and commercial — and connected them.

What we care about most

• You think in systems, not tasks.
• You turn flows of people into manageable infrastructure.
• You believe training is a means — to action, activation, sales.
• You can build for both day-one beginners and ten-year leaders.
• You don't run training sessions. You build a growth engine.
• You combine high-touch with automation — and know when each wins.
• You move on metrics, not vibes.