Fractional Chief Marketing Officer (CMO)

Accountabilities:

• • Develop and own the overall marketing strategy, aligning priorities, positioning, audience segments, and initiatives with business objectives and growth-stage needs.
  • Define and refine target audiences, messaging, brand voice, and positioning to strengthen market differentiation and customer engagement.
  • Lead customer acquisition and demand-generation strategies across paid, organic, content, SEO, social, email, lifecycle, community, and referral channels.
  • Identify the highest-leverage growth opportunities and build a sustainable acquisition model that reduces dependency on paid channels.
  • Establish marketing KPIs and reporting frameworks covering CAC, LTV, conversion rates, funnel performance, channel efficiency, and overall marketing ROI.
  • Guide content strategy across formats such as blogs, video, social media, and email while ensuring consistency in brand identity and messaging.
  • Manage and coordinate agencies, freelancers, contractors, and other marketing partners, providing clear priorities, direction, and performance feedback.
  • Establish a regular marketing reporting cadence and communicate progress, challenges, opportunities, and recommendations clearly to executive leadership.
  • Continuously test, analyze, and optimize campaigns, messaging, channels, and customer journeys based on data and market feedback.
  • Provide strategic leadership while remaining hands-on with execution in a lean, fast-moving environment.

  Requirements:

  • 8+ years of marketing experience, including senior leadership experience at the VP, Director, CMO, or equivalent level.
  • Direct marketing leadership experience in EdTech and/or SaaS, with experience in either B2B or B2C environments required.
  • Proven success transitioning organizations from reliance on paid acquisition toward sustainable organic growth through SEO, content, community, referrals, or similar channels.
  • Strong understanding of both brand marketing and performance marketing, with the ability to connect long-term brand development to measurable commercial outcomes.
  • Demonstrated ability to develop and execute marketing strategies in early-stage, growth-stage, or resource-conscious environments.
  • Hands-on experience with marketing analytics, performance measurement, funnel optimization, and data-driven decision-making.
  • Experience managing agencies, freelancers, contractors, or small internal marketing teams.
  • Excellent written and verbal communication skills, with the ability to present recommendations and performance clearly to executive stakeholders.
  • Strong autonomy, strategic judgment, and the ability to prioritize effectively without extensive supervision.
  • Must be based in the United States and authorized to work in the U.S.
  • Availability for approximately 20 hours per week, with flexibility to align with team working hours.
  • Experience scaling an early-stage or bootstrapped company is preferred.
  • An established network of trusted specialists or agencies across areas such as design, paid media, SEO, or content is a plus.

  Benefits:

  • Monthly compensation of $5,000–$7,000, commensurate with experience.
  • Approximately 20 hours per week with a flexible schedule.
  • Fractional, contract-based engagement structured as a 1099 rather than a full-time employee position.
  • Remote work from anywhere in the United States.
  • Opportunity to operate at the executive level and directly influence marketing strategy and business growth.
  • High degree of autonomy and flexibility within a lean, collaborative environment.
  • Opportunity to build sustainable acquisition channels, strengthen the brand, and directly influence measurable growth.