Founding SDR

Job Description

We are hiring our first SDR at FlowFuse. This is an early-stage role where you will help shaping how we handle inbound and outbound sales development.

We don't have an established SDR process or playbook yet. Part of this role is helping us figure out what works and making it repeatable. We already have a steady flow of inbound interest and a small sales team. We need someone who can follow up consistently, learn quickly, and improve the process over time.

Your job is simple in principle: work leads and move conversations forward. Nurture them. Find the approaches that move conversations forward and double down on those. Drop what doesn't. Move fast. Learn faster. That could mean fast inbound follow-up, testing outbound outreach, trying different messaging styles, or experimenting with new approaches.

Continuous Improvement are two of FlowFuse's core values. This role is where both are most visible. We expect you to start reaching out to leads early, learn from the responses, and improve quickly. You will own the SDR and BDR playbook, not inherit it. That means writing it, testing it, revising it, and making it repeatable.

What you will own:

• Work every qualified lead — inbound and outbound — toward a clear next step
• Run multi-touch follow-up sequences and refine them based on actual conversion data
• Build and maintain the SDR and BDR playbook from scratch, iterating rapidly on what works
• Increase meeting generation and reduce stalled leads
• Collaborate closely with Account Executives to ensure smooth handoff into discovery
• Feed structured insight back to marketing on lead quality, objections, and messaging gaps
• Track and report on core metrics: speed to first touch, MQL-to-meeting rate, follow-up velocity

Role Evolution

We are hiring for inbound MQL follow-up first because that is the clearest constraint right now — but this role was never meant to stay there. As the inbound motion becomes repeatable, you will expand into outbound prospecting: identifying target accounts, testing cold sequences, and generating net-new pipeline. The SDR function you build will grow into a full SDR/BDR capability. This is a ground-floor opportunity to define what that looks like at FlowFuse.

Who We Are

We move quickly and focus on getting useful work done. We care more about outcomes than appearances, and we prefer testing, iterating and learning over over-planning. This is a role for someone comfortable working independently and taking initiative without needing constant direction. If something isn't working, we expect people to speak up and adjust quickly. Just a small team building something real in a space that most software companies ignore, having a lot of fun doing it. If you've ever thrived in an environment where everyone just figures it out, you'll fit right in.

Skills

• Builder mentality: Excited to work without a blueprint. You see an undefined process as an opportunity, not a gap.
• AI fluency: Comfortable using AI tools to accelerate your work — or actively developing that skill. This isn't optional, it's how we operate.
• Comfortable taking initiative and trying things quickly: You send the first email before the playbook is finished. You learn by doing, not by planning.
• Strong follow-up habits: Speed, persistence, and follow-up quality over raw volume.
• Iterative discipline: You track what you test, draw conclusions quickly, and change course without drama.
• Communication: Strong written and verbal