Founding Product Marketing Manager

Accountabilities

• • Define and refine product positioning, messaging pillars, differentiation, and market narrative, establishing a clear and compelling value proposition for target audiences.
  • Develop the product marketing point of view that supports thought leadership, webinars, customer education, and broader marketing initiatives.
  • Establish a scalable product launch process, creating cross-functional operating rhythms and assets that turn product releases into measurable commercial opportunities.
  • Lead launch strategy and messaging for new features and expansion initiatives, defining target audiences, key messages, proof points, campaigns, and supporting channels.
  • Partner with Marketing to ensure campaigns, launches, sales materials, and customer-facing communications are commercially compelling, product-accurate, and aligned with revenue objectives.
  • Equip Sales and Customer Success with effective pitch decks, playbooks, training materials, and other enablement resources to support acquisition, retention, and expansion.
  • Gather customer, field, and win/loss insights and translate them into improvements to positioning, enablement, product strategy, and roadmap priorities.
  • Develop a customer proof strategy incorporating case studies, ROI data, customer references, and other evidence that strengthens market credibility.
  • Monitor competitors and adjacent markets, including partner, affiliate, and ecosystem technologies, and turn market intelligence into actionable strategic insights.
  • Establish and track product marketing performance metrics, including message resonance, launch impact, win rates, product adoption, and expansion outcomes.
  • Build the foundations of the product marketing function and develop the processes, standards, and team structure needed to scale it over time.

  Requirements

  • 5+ years of product marketing experience, preferably within B2B SaaS, with meaningful experience building or scaling functions in early-stage or high-growth environments.
  • Proven ability to create differentiated positioning and compelling narratives that influence how buyers understand a category, product, or solution.
  • Strong understanding of partner-led growth, channel revenue, ecosystem platforms, PRM, affiliate technology, or adjacent go-to-market markets.
  • Demonstrated experience working directly with executive leadership and operating independently in environments where established playbooks may not exist.
  • Track record of driving measurable commercial or revenue impact through product launches, positioning, sales enablement, and go-to-market initiatives.
  • Exceptional written and verbal communication skills, with the ability to translate complex product capabilities into clear, persuasive stories that resonate with customers, sales teams, and buyers.
  • Strong analytical capabilities, including comfort working with win/loss data, attribution, adoption metrics, and other performance indicators to identify actionable insights.
  • Strategic mindset combined with a hands-on approach and the ability to move effectively between high-level strategy and detailed execution.
  • Strong cross-functional collaboration skills, with the ability to align Product, Marketing, Sales, Customer Success, and leadership around common objectives.
  • High ownership, creativity, adaptability, and comfort working in a fast-moving environment with significant autonomy.

  Benefits

  • Founding-level opportunity to establish and lead Product Marketing from the ground up.
  • Significant autonomy to define the function, operating model, processes, and future team structure.
  • Opportunity to shape the market narrative for an emerging AI-native B2B SaaS category.
  • Direct exposure to executive and revenue leadership and the opportunity to influence broader growth strategy.
  • Opportunity to work on a rapidly growing product with strong market traction.
  • High-impact, entrepreneurial environment that values speed, ownership, creativity, and measurable results.
  • Fully remote work arrangement, with the ability to accommodate US East Coast working hours.