Founding Marketing Lead

Founding Marketing Lead (contract to hire)

We’re hiring a Founding Marketing Lead to help us reach more Theodora users and build the way people discover, trust, and fall in love with what we’re building.

This is a foundational role. You won’t be inheriting a playbook, you’ll be writing it. The work you do here will shape what Theodora (and if I may be so bold, the industry) becomes.

What is the position?

This person is responsible for all marketing efforts at Theodora. You will strategize and execute all efforts to help the company grow. Simply put, this is a marketing generalist role, positioning Theodora to become the go-to wine app for casual sippers.

Responsibilities include, but are not limited to:

• Define and evolve how Theodora shows up in the world across branding, positioning, messaging, storytelling, and personas to make it more magnetic to our customers
• Test, experiment, and iterate to find repeatable channels of growth
• Own decisions around what we test, what we stop, and what we double down on with the mission of finding traction that sticks
• Grow Theodora userbase by exploring and validating marketing channels like: social platforms, influencers/partnerships/UGC, GEO, founder-led socials, events, email marketing, and other community-building efforts. The idea isn’t to do all of these, but to figure out the optimal ones to try
• Work closely with CEO to translate internal wins to external narratives
• Build early community of loyal users

Success in this position looks like:

Identifying 1–2 channels with early signs of repeatability, building a clear experimentation cadence, and driving consistent growth in Theodora users. Success isn’t getting every test we try right. It’s learning quickly to make smarter bets over time.