Financial Analyst, Marketing

About the Role

Abnormal AI is hiring a Financial Analyst, Marketing to join our FP&A team. This role will act as a key financial partner to the Marketing team, driving budgeting, forecasting, and financial analysis to optimize marketing investments and support strategic decision-making. The ideal candidate has a strong finance background in FP&A, Investment Banking, Private Equity, or Consulting, with expertise in financial modeling, scenario planning, and business partnership.

What You Will Do

• Support financial planning, budgeting, and forecasting for marketing headcount and operational expenses
• Analyze complex datasets to develop scalable reporting solutions for Marketing month-end close, Budget-vs-Actuals variance analysis, and insight-driven forecasting.
• Develop scenario-based financial models to assess marketing investments, ROI, and performance trends.
• Partner with Marketing Operations and Strategy & Analytics teams to align financial plans with GTM initiatives and revenue growth strategies.
• Provide data-driven insights and recommendations to FP&A & GTM senior leadership
• Leverage AI, automation, and analytics tools to enhance forecasting accuracy and financial reporting.
• Identify cost optimization opportunities and support strategic resource allocation.

Must Haves

• 2-4 years FP&A experience, ideally including GTM Finance
• Strong financial modeling, forecasting, and scenario planning skills.
• Experience partnering with marketing or GTM teams to support business growth.
• Proven ability to influence senior executives through clear, data-backed recommendations.
• Familiarity with AI, automation, and financial analytics tools to drive efficiency.
• Self-starter who thrives in a fast-paced, high-growth environment.

Nice to Have

• Advanced degrees/certifications
• Passion for AI
• Cyber-security and SaaS industry knowledge
• Start-up / fast paced environment experience
• Hands on with Pigment planning tool