Field Marketing Manager UK&I

Summary

The UK&I Marketing Manager is a pivotal role responsible for end-to-end marketing - from planning to hands-on execution. Reporting into the UK&I Field Marketing Lead, a core focus of this role is acting as a high-touch marketing partner for the Strategic, Majors, and Enterprise sales teams. You will be responsible for working with Regional Sales Directors and Account Executives on programs that target high-value accounts, while simultaneously leading the rollout of demand-generation programs, executive events, and brand initiatives that drive pipeline velocity and revenue growth.

What you'll do

• Sales Interlock - Act as a marketing liaison for Strategic, Majors, and Enterprise segments, working closely with Account Executives to ensure they are leveraging the right tactics across the sales cycle.
• Field Marketing Execution - Develop and execute integrated field marketing plans tailored to the UK&I market, incorporating account-based marketing strategies, partner initiatives, and sales motions to drive brand visibility and pipeline growth.
• ABM Campaigns - Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts, align with sales strategies, and drive high-value opportunities.
• Event Management - Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events, ensuring flawless delivery and measurable outcomes.
• Demand Generation - Partner with global campaigns, digital, and partner marketing teams to develop demand-generation strategies that drive qualified leads and pipeline acceleration for Strategic, Majors, and Enterprise Accounts.
• Performance Tracking & Optimization - Measure the success of campaigns, track KPIs, and adjust tactics to improve results.

What success looks like

• Strategic Alignment - Tight integration of marketing activity with the goals of the Strategic, Majors, and Enterprise sales teams.
• Pipeline Contribution - Significant impact on lead generation and pipeline progression within target Strategic, Majors, and Enterprise accounts.
• Execution Quality - Successful delivery of complex marketing programs and high-level executive events.