Field Marketing Manager

Key Responsibilities

• Regional Strategy & Planning: Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy.
• Campaign Execution: Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences.
• Sales Enablement: Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion.
• Event Management: Organize and execute regional events (virtual and in-person), including trade shows, customer roundtables, and partner events.
• Performance Tracking: Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives.
• Cross-Functional Collaboration: Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.

Skills & Qualifications Required

• 8+ years of experience in B2B marketing, with at least 3 years in a field or regional marketing role.
• Proven track record of planning and executing successful marketing campaigns that drive pipeline and revenue.
• Strong understanding of the North American market landscape and buyer personas.
• Experience and proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Excellent communication, project management, and organizational skills.
• Ability to travel up to 25% within North America.
• Experience in the SaaS or technology industry.
• Familiarity with account-based marketing (ABM) strategies.
• Data-driven mindset with a passion for testing and optimization.