Field Marketing Manager - Salesforce Ecosystem Events

Accountabilities

• • Own the global Salesforce ecosystem event calendar, selecting, negotiating, contracting, and executing approximately 12–15 sponsorships annually across four regions while staying within budget and ROI targets.

  • Monitor sponsorship opportunities and prospectus releases, ensuring contracts and sponsorship packages are evaluated and secured within required sales windows.

  • Build and execute approximately six-week pre-event demand-generation campaigns using named-account lists, outbound meeting sequences, targeted advertising, executive dinners, and SDR collaboration.

  • Develop strategies targeting both new-logo prospects and existing customers, working with account executives to turn event participation into expansion opportunities across products, teams, and divisions.

  • Manage end-to-end on-site event execution, including booth operations, staffing, lead capture, contextual scan notes, live product demonstrations, and rapid routing of high-intent leads to sales.

  • Establish and maintain a structured post-event follow-up process, ensuring leads enter nurture within 48 hours and hot opportunities receive timely sales follow-up and clean handoffs.

  • Coordinate approximately eight webinars annually during periods without physical events, partnering with content and other internal teams to maintain a consistent demand-generation cadence.

  • Develop and maintain event-level ROI scorecards covering cost per lead, meeting, Sales Qualified account, and Proof of Concept account.

  • Use performance data to identify underperforming events, adjust investment levels, discontinue low-performing sponsorships, and increase investment in successful programs.

  • Build co-marketing opportunities with Salesforce implementation and consulting partners through joint dinners, webinars, and other ecosystem activities.

  • Maintain accurate campaign tracking and marketing operations, including UTMs, campaign codes, lead routing, CRM hygiene, and reporting.

  • Track event performance against defined pipeline progression stages, including leads, Sales Qualified accounts, and accounts entering Proof of Concept.

  • Maintain strong operational discipline around pre-booked meetings, lead capture, follow-up SLAs, sponsorship deadlines, and event-specific ROI targets.

  Requirements

  • Demonstrated experience owning at least 8 B2B conference presences end-to-end, including sponsorship sourcing, contract negotiation, booth planning, staffing, pre-event campaigns, on-site execution, and post-event follow-up.

  • Proven track record of generating significant event-sourced pipeline, with experience personally contributing $1M+ in event-driven pipeline within a single year.

  • Direct experience being accountable for pipeline progression and/or revenue generated through events, with the ability to clearly connect event activity to commercial outcomes.

  • Experience negotiating event sponsorship contracts, pricing, packages, tiers, and related commercial terms.

  • Hands-on experience with the Salesforce ecosystem, such as Dreamforce, Salesforce World Tours, TDX, AppExchange partner events, or similar ecosystem programs.

  • Strong understanding of event-conversion methodology, including pre-event targeting, meeting booking, on-site engagement, rapid lead routing, and structured post-event follow-up.

  • Experience booking meetings before major events through target-account lists, outbound sequences, and close collaboration with SDR teams.

  • Ability to measure event performance using metrics such as cost per lead, cost per meeting, cost per opportunity, pipeline progression, and event-level ROI.

  • Experience making data-driven investment decisions, including reducing or reallocating event budgets based on performance.

  • Hands-on experience with marketing automation and CRM processes, including Marketo or similar platforms, Salesforce campaign management, UTMs, campaign codes, and lead routing.

  • Strong commercial mindset with the ability to discuss events in terms of opportunities, pipeline, revenue, and closed-won business.

  • Highly autonomous and comfortable operating as a one-person field marketing function without relying on a dedicated events team, agency, or producer.

  • Strong negotiation, project management, communication, analytical, and organizational skills.

  • Comfortable working across multiple priorities simultaneously and maintaining rigorous follow-up and execution standards.

  • Willingness to travel approximately 30% of the time, including 2–3 international trips per year.

  • Comfortable working remotely while maintaining morning overlap with an India-based team.

  Benefits

  • Base salary of $70,000 per year.

  • Quarterly performance bonus with a 15–20% target, tied to pipeline progression, flagship-event meetings, and follow-up performance.

  • Estimated on-target earnings of approximately $80,000–$84,000.

  • Health, dental, and vision insurance.

  • 401(k) plan.

  • Paid time off.

  • Fully remote position for U.S.-based employees.

  • Opportunity to own and build a newly funded field marketing function from the ground up.

  • Potential career progression into a Head of Field Marketing role as the function expands and develops its own team.

  • Approximately 30% travel, including opportunities for international travel across the UK/EU, India, and Southeast Asia.

  • High level of ownership and direct visibility into pipeline, revenue, and business impact.