Field Marketing Manager, Observability

About Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data.

Key Responsibilities

• Design and execute regional marketing programs including executive roundtables, industry events, partner co-marketing activities, and digital campaigns
• Build strong partnerships with West Coast sales leaders (AEs, SEs, RVPs) to understand territory priorities and align marketing strategies
• Own regional pipeline goals and track marketing-sourced opportunities through the funnel
• Manage event logistics, vendor relationships, and budget allocation for the territory
• Develop targeted account-based marketing (ABM) plays for strategic accounts
• Collaborate with product marketing, demand gen teams, and partner teams on regional campaign execution
• Analyze campaign performance metrics and optimize programs based on ROI
• Represent Snowflake at key industry regional events across CA, WA, CO, and surrounding states
• Assist with execution for major industry corporate events including strategy, booth logistics, staffing schedules, lead capture, shipping, setup, teardown, etc.

Qualifications

• 3-5 years of field or demand generation marketing experience in B2B technology/SaaS
• Proven track record of driving measurable pipeline and revenue impact
• Strong project management skills with ability to manage multiple programs simultaneously
• Exceptional organizational skills and attention to detail with consistent execution reliability
• Experience building scalable processes and playbooks that improve team efficiency
• Experience working with sales teams in a quota-carrying environment
• Excellent communication and stakeholder management abilities
• Knowledge of marketing automation platforms (Salesforce, Marketo, etc.)
• Bachelor's degree in Marketing, Business, or related field preferred
• Travel will be required to support regional events and programs