Field Marketing Manager - Nordics & Benelux

What You’ll Do

Own Regional Demand & Pipeline Growth

• Develop and execute integrated quarterly marketing plans aligned to Nordic & Benelux pipeline and revenue targets
• Drive full-funnel demand generation across priority accounts and key market segments
• Align marketing initiatives closely with regional sales priorities and account strategies

Execute High-Impact Programs

• Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations
• Localise and amplify global campaigns to resonate with regional audiences including security leaders, platform engineers, and DevOps teams
• Leverage digital marketing and ABM strategies to increase engagement and pipeline impact

Drive Strategic Account Engagement

• Partner with Sales teams to identify and activate Tier 1 and strategic accounts
• Build targeted, multi-touch campaigns that support complex enterprise buying journeys
• Create personalised engagement strategies that help accelerate opportunities through the funnel

Strengthen Sales & Marketing Alignment

• Act as a trusted marketing partner to Regional Directors, Sales teams, and BDRs
• Align on GTM priorities, territory planning, and campaign execution
• Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity

Expand Partner Marketing

• Collaborate with cloud, channel, and technology partners to co-create and execute joint campaigns
• Work closely with Partner Sales to build scalable GTM partnership opportunities across the Nordics & Benelux region
• Increase regional reach through strategic alliances and ecosystem engagement

Contribute to EMEA Strategy

• Support pan-EMEA campaigns, events, and strategic initiatives
• Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across EMEA

Measure, Optimise & Scale

• Track and analyse pipeline contribution, engagement, and ROI metrics
• Use performance insights to continuously optimise programs and investment decisions
• Build scalable processes and frameworks to support regional growth

What We’re Looking For

• 5+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
• Experience developing and executing regional marketing programs across Nordic and/or Benelux markets
• Strong understanding of enterprise B2B buying cycles and account-based marketing strategies
• Ability to build and maintain strong cross-functional relationships with sales, partnerships, and marketing teams
• Excellent project management, organisational, and communication skills
• Data-driven mindset with experience tracking and optimising marketing performance
• Fluent in English; additional Nordic or Dutch language skills are a plus