Field Marketing Manager- Detroit
About the role
Who You Are
You are a strategic, highly organized marketing professional who thrives on creating exceptional experiences that strengthen relationships, elevate brand awareness, and drive business growth. You combine creativity with operational excellence, bringing structure, attention to detail, and thoughtful planning to every initiative.
You are equally comfortable developing marketing strategy, managing event logistics, collaborating with cross-functional teams, and analyzing results to continuously improve performance. You communicate clearly, proactively solve problems, and build trusted relationships with sales teams, technology partners, and internal stakeholders.
You thrive in a fast-paced environment where priorities shift quickly, and you take pride in delivering high-quality programs that reflect Myriad360's commitment to excellence.
About The Role
As the Field Marketing Manager – Central Region, you will lead Myriad360's regional marketing strategy and execution across the Midwest, Great Lakes, and Ohio Valley. You will develop and execute field marketing programs that increase market penetration, strengthen partner relationships, generate pipeline, and elevate brand awareness throughout the region.
Working closely with the Director of National Field Marketing, Sales, Partner Marketing, Digital Marketing, and Business Development teams, you will own regional events, partner marketing initiatives, and customer engagement programs while supporting select national marketing initiatives.
This role directly impacts pipeline generation, partner engagement, customer relationships, and regional revenue growth through strategic marketing programs that deliver measurable business results.
Must be based in the United States, preferably within the Central region, with the ability to travel up to 40–50%.
Other Responsibilities
Field Marketing & Event Execution
- Plan, manage, and execute field marketing programs across the Central region, including customer events, executive programs, conferences, sponsorships, and partner engagements
- Develop regional marketing strategies aligned with revenue goals and company objectives
- Present program plans, campaign updates, post-event recaps, and performance metrics to leadership
- Manage all event logistics, including venue sourcing, contracts, catering, shipping, audiovisual requirements, signage, promotional items, and attendee communications
- Collaborate with Sales, Business Development Representatives (BDRs), and Partner Marketing to maximize event participation and post-event follow-up
- Measure program effectiveness through pipeline influence, engagement metrics, ROI, and sponsorship performance
National Marketing Support
- Maintain the Field Marketing calendar, ensuring events, sponsorships, campaigns, and deadlines are accurately tracked and communicated
- Support national marketing initiatives by coordinating logistics, sponsorship deliverables, and partner communications
- Manage marketing budgets, vendor invoices, and expense tracking
- Build executive presentations, reporting dashboards, and program summaries using Excel and PowerPoint
- Prepare internal documentation including event briefs, strategy documents, and post-event analyses
- Provide proactive operational support that ensures flawless program execution
Partner Marketing & Sponsorships
- Partner closely with the Partner Marketing team to align spons