Field Marketing Manager

About Anthropic

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are looking for a high-energy, results-driven Field Marketing Manager to own and scale our field marketing strategy across North America in various customer and partner segments - Startups, Enterprise, Partners, etc. In this role, you will be the driving force behind regional events and programs that builds pipeline and accelerate revenue through in-person and virtual experiences.

We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales. You will be responsible for the full program lifecycle — from strategy and sales alignment through execution and pipeline attribution.

Field Event Strategy & Execution

• Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows
• Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
• Manage sponsorships, venue relationships, speakers, and third-party event investments end to end

Pipeline Generation & Accountability

• Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America
• Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
• Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts
• Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics

Cross-Functional Collaboration

• Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals
• Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets
• Bring field insights back to the broader marketing team to inform campaign strategy and messaging