EverCommerce - Marketing Automation Manager

Accountabilities:

• • Manage day-to-day lifecycle marketing and marketing automation activities, including campaign setup, segmentation, scheduling, tagging, QA, and deployment across one-time, recurring, and triggered campaigns.
  • Build and optimize customer journeys spanning acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy.
  • Translate business objectives and campaign requirements into scalable, maintainable lifecycle programs that improve funnel performance and customer engagement.
  • Develop personalized campaigns using segmentation, triggers, audience logic, messaging, and calls to action aligned with customer needs and business objectives.
  • Maintain accurate campaign and lifecycle tracking across connected Salesforce environments and marketing automation platforms.
  • Ensure clean data, appropriate attribution, and effective alignment between marketing and sales systems to support closed-loop reporting.
  • Perform detailed campaign QA to identify issues with audience segmentation, personalization, messaging, data, compliance, delivery, and overall customer experience.
  • Monitor and troubleshoot data issues, journey performance, delivery failures, and other execution risks.
  • Proactively identify potential campaign or customer-experience risks and escalate issues with recommended solutions.
  • Collaborate with Lifecycle Marketing Managers, copywriters, designers, analysts, Growth, Digital, Customer Marketing, Sales, RevOps, and Product teams.
  • Provide input on campaign feasibility, timelines, technical requirements, and execution approaches during planning.
  • Balance execution speed, quality, scalability, and platform limitations while continuously improving campaign performance and ROI.

  Requirements:

  • 4–6+ years of professional experience in marketing automation, lifecycle marketing, CRM, or a closely related discipline.
  • Hands-on experience building, launching, and managing campaigns using Marketo and HubSpot, or comparable platforms such as Eloqua, Pardot, or Customer.io.
  • Strong understanding of marketing automation fundamentals, including segmentation, triggers, personalization, automated journeys, campaign logic, and lifecycle management.
  • Working knowledge of Salesforce and CRM-to-marketing-automation integrations, including data synchronization, personalization, attribution, and closed-loop reporting.
  • Experience supporting end-to-end lifecycle marketing programs across multiple stages of the customer journey.
  • Strong understanding of campaign QA, data quality, testing, troubleshooting, and execution standards.
  • Exceptional attention to detail and a strong quality-assurance mindset.
  • Ability to manage multiple campaigns and initiatives simultaneously while meeting deadlines in a fast-paced environment.
  • Strong analytical and problem-solving skills, with the ability to identify execution issues and recommend practical solutions.
  • Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, sales, product, revenue operations, and technical teams.
  • Comfortable working independently within a distributed, remote-first environment and coordinating effectively across multiple time zones.
  • Must be eligible to work in the United States without sponsorship.
  • Ability to travel occasionally to company headquarters in Denver, Colorado, or other North American office locations if required.

  Benefits:

  • Salary: Target base compensation of $115,000–$125,000 USD per year in most U.S. locations, with final compensation determined by location, market conditions, experience, and expertise.
  • Remote flexibility: Work remotely from anywhere in the United States, with options for in-office or hybrid work where applicable.
  • Health and wellness: Access to a comprehensive health and wellness benefits package beginning on Day 1, including an annual wellness stipend.
  • Retirement: 401(k) plan with up to a 4% employer match and immediate vesting.
  • Time off: Flexible and generous FTO (flexible time off) policy.
  • Professional development: Continued investment in learning, development, and career growth.
  • Employee stock program: Access to an Employee Stock Purchase Program.
  • Distributed work environment: Opportunity to collaborate with colleagues across multiple countries and time zones.
  • Work-life flexibility: A remote-friendly environment designed to provide flexibility in where and how you work within your country of employment.
  • Travel opportunities: Occasional travel may be required for headquarters or other office-based collaboration and business activities.